Social Media & Digital Marketing Specialist

Vitacare MENA is strengthening its marketing operations and is seeking a Social Media & Digital Marketing Specialist who combines strategy, creativity, and execution. The ideal candidate can independently manage social platforms, develop content strategies, and actively support the marketing team in daily operations and major campaigns.Key Responsibilities* Manage and grow Vitacare’s social media platforms: Facebook, Instagram, TikTok, LinkedIn.* Develop monthly content calendars aligned with brand objectives and commercial priorities.* Lead and brief designers and video editors to ensure high-quality, consistent content.* Generate creative concepts, storytelling ideas, UGC/EGC concepts, and campaign themes.* Track and analyze social media performance metrics; recommend ongoing optimization.* Support product launches, influencer collaborations, and marketing campaigns.* Ensure brand voice, visual identity, and messaging remain consistent across all platforms.Qualifications* 3–5 years of professional experience in digital marketing and social media management.* Strong English writing and communication skills; French is an added advantage.* Digital marketing certifications (Facebook, Google, TikTok) are a strong plus.* Previous experience with beauty, wellness, or nutraceutical brands is preferred.* Medical or scientific background is an advantage.* Must be able to work on-site and function as part of a fast-paced marketing team.* Strong understanding of analytics, content trends, short-form video, and creative direction.