Social Media Lead

We’re currently partnering with an iconic travel brand that’s looking for a Social Media Lead to own.This brand doesn’t just show up on social; it shapes culture, builds community, and drives real-world connections. They’re now seeking a digitally-native, creatively-driven social lead who knows how to spark conversation, ride (and start) trends, and turn followers into lifelong fans.The RoleThis is a strategic and creative leadership role. You'll oversee the full social media function globally, including content strategy, community management, influencer partnerships, and campaign execution across platforms like TikTok, Instagram, YouTube, LinkedIn, and whatever comes next.What You'll Be Responsible ForLeading and executing the global social media strategyManaging a channel-specific content calendar tied to global campaigns and cultural momentsCreating and curating high-impact, native-first content that aligns with platform trendsDriving community engagement and building authentic relationships with influencers, creators, and fansCollaborating with internal teams to ensure social is baked into every brand campaignUsing data and insights to optimise content, report on performance, and evolve the strategyMentoring and developing the in-house Social SpecialistWhat They're Looking ForThis role is ideal for someone with a track record of building buzz, not just publishing posts.You’ll need:5+ years of experience across social mediaProven experience leading strategy and hands-on content creation across TikTok, Instagram, YouTube, and LinkedInComfort working with influencers, creators, and community-led campaignsHow to Apply:Apply directly to this job OR send your resume to Marketing@thedrivegroup.com.auFor The Latest Jobs, Tech News or to 'Introduce A Friend' for a $1000 Referral Fee - Follow Us On Linkedin.https://www.linkedin.com/company/thedrivegroupTheDriveGroup is 100% committed to improving meaningful diversity in the technology industry.We partner with clients who embrace diversity and seek candidates across all backgrounds, abilities, genders, sexualities, cultures, and faiths.If you have the right skills and attitude we would love to hear from you!