SOCIAL MEDIA MANAGER/CSR

Position OverviewThe Social Media Handler & Customer Relations Officer plays a dual role in managing BlueDutch’s digital presence and maintaining excellent client relations. This position requires creativity, strong communication skills, and a deep understanding of both social media strategy and customer engagement within the real estate sector.The ideal candidate will create and manage content across all social platforms, respond promptly to client inquiries, and ensure that every customer interaction reflects the professionalism and excellence of the BlueDutch brand.Key Responsibilities1️⃣ Social Media ManagementManage and update all official social media platforms (Instagram, Facebook, LinkedIn, TikTok, Twitter, YouTube, and Google My Business).Develop, schedule, and post engaging content — including flyers, reels, carousels, and stories.Monitor engagement metrics, respond to comments/messages, and build an active online community.Collaborate with the branding team to design and execute digital marketing campaigns.Track trends, hashtags, and audience insights to enhance brand visibility and engagement.Maintain consistent brand voice and visual identity across all platforms.2️⃣ Content Creation SupportAssist in brainstorming and developing creative content ideas for marketing campaigns and property showcases.Participate in photoshoots and video shoots to ensure brand alignment and aesthetics.Write engaging captions, short marketing copies, and blog snippets for social media and newsletters.Work closely with the design team to ensure timely delivery of approved content.3️⃣ Customer Service & RelationsServe as the first point of contact for all customer inquiries via social media, phone calls, and emails.Provide prompt, polite, and professional responses to all client requests and complaints.Maintain and update a customer database to ensure efficient tracking and personalized service.Coordinate with other departments to resolve customer issues and ensure seamless service delivery.Collect and analyze customer feedback to improve service quality and brand reputation.4️⃣ Administrative & Reporting FunctionsPrepare weekly and monthly social media performance reports (reach, engagement, leads, ROI).Document all customer interactions, complaints, and resolutions using CRM tools.Support the marketing and sales teams with lead tracking and follow-up summaries.Ensure professionalism and accuracy in all digital communications and correspondence.Key Performance Indicators (KPIs)Area Performance IndicatorSocial Media Management - Growth in followers, engagement rate, and audience reach.Content Creation - Support Quality, creativity, and timeliness of content delivery.Customer Service & Relations - Response time, resolution rate, and customer satisfaction score.Lead Conversion Support - Number of qualified leads generated through social platforms.Reporting & Analytics - Accuracy and timeliness of reports and insights.Professional Conduct - Adherence to brand tone, processes, and responsiveness.Qualifications & SkillsDegree in Marketing, Communications, Business, or related field.1–3 years of experience in social media management, preferably in real estate or marketing.Strong communication, copywriting, and interpersonal skills.Proficiency in tools such as Meta Business Suite, Canva, CapCut, Hootsuite, and Google Analytics.Excellent organizational and multitasking ability.Creative, detail-oriented, and data-driven mindset.