Social Media Manager

We are seeking an experienced and results-driven Social Media Manager to lead our digital presence across multiple platforms. The ideal candidate will have a proven track record in managing high-performance social media teams, overseeing digital agencies, and driving measurable growth through paid and organic strategies. Experience in real estate and luxury commercial spaces is essential.Key Responsibilities1. Social Media Strategy & PlanningDevelop and execute a comprehensive social media strategy covering brand awareness, lead generation, and community engagement.Plan platform-specific content strategies for Facebook, Instagram, TikTok, Snapchat, LinkedIn, and YouTube.Analyze industry trends, competitor activities, and audience insights to optimize performance.2. Team Leadership & ManagementManage and mentor a team of 15 social media executives, content creators, designers, and community managers.Assign tasks, review output, and ensure timely delivery of content, campaigns, and reports.Build a high-performance culture focused on creativity, quality, and accountability.3. Agency & Vendor CoordinationOversee and coordinate with digital marketing agencies for content production, ad campaigns, influencer collaborations, and analytics.Evaluate agency performance and ensure deliverables are aligned with brand standards and KPIs.4. Paid Ads & Performance MarketingPlan, run, and optimize paid campaigns across Meta Ads (Facebook, Instagram), Snapchat Ads, TikTok Ads, and other relevant platforms.Monitor daily campaign performance, allocate budgets, and ensure maximum ROI.Conduct A/B testing, audience segmentation, and remarketing strategies.5. Content Development & Creative DirectionGuide the creation of high-quality social media content including videos, reels, static creatives, stories, and carousels.Ensure communication is aligned with brand positioning, especially in the luxury and premium real estate segment.Work with design and video teams to produce engaging, visually elevated content.6. Analytics & ReportingTrack KPIs across all platforms—reach, engagement, conversions, leads, CPL, and ROI.Prepare weekly, monthly, and quarterly performance reports.Use insights to continuously improve strategy and execution.7. Stakeholder CoordinationWork closely with Sales, CRM, Branding, and Product Teams to align marketing messaging with project objectives.Collaborate on launch campaigns for new real estate projects or premium commercial spaces.Qualifications & ExperienceMinimum 5 years of experience in social media management or digital marketing.Prior experience managing a team of 10+ members and handling external digital agencies.Expertise in Meta Ads, Snapchat Ads, TikTok Ads, and performance-driven campaign management.Strong portfolio demonstrating work in the real estate and luxury office space sector (mandatory).Excellent communication, leadership, analytical, and decision-making skills.Strong understanding of digital trends, algorithms, and platform best practices.Preferred SkillsExperience with tools like Meta Business Manager, Google Analytics, Snapchat Ads Manager, TikTok Ads Manager, Hootsuite, and similar platforms.Creative mindset with the ability to conceptualize premium-quality content.Ability to work in a fast-paced environment with tight deadlines.