Social Media Manager

About Personal Touch SkincarePersonal Touch Skincare is a new-age beauty brand dedicated to elevating everyday skincare through deep product research, a sharp fashion-led aesthetic, and a commitment to quality. We aim to make premium skincare accessible and deliver a luxurious, science-meets-style experience to every consumer.As we scale rapidly across digital channels, we are looking for a Social Media Manager who can build our brand presence, shape our online voice, and create thumb-stopping content that engages and converts.Role OverviewWe are looking for a strategic yet hands-on Social Media Manager who can own our social presence across Instagram, YouTube, Facebook, Pinterest, Reddit and emerging platforms.This is a creative + analytical role that requires strong understanding of D2C brands, especially in the beauty and skincare space. You will work closely with the founders, creative, and performance marketing teams to build a strong brand identity and deliver measurable growth.Key ResponsibilitiesSocial Strategy & PlanningDevelop monthly social media strategies aligned with brand and campaign objectives.Create and manage a detailed content calendar across platforms.Identify trending formats, audio, and micro-moments relevant to skincare and beauty.Content ExecutionWork with in-house designers, video editors, and influencers to produce high-quality content.Ideate reel concepts, story themes, product features, and campaign creatives.Ensure all content reflects brand tone, aesthetic, and guidelines.Platform ManagementManage daily postings, publishing, captions, community interactions, and DMs.Optimise content for performance (hashtags, posting time, format variations).Community BuildingEngage with followers, respond to comments/DMs, and nurture brand advocates.Identify and collaborate with nano/micro influencers for product reviews, UGC, and ongoing campaigns.Analytics & ReportingTrack platform KPIs (reach, engagement, saves, shares, follower growth).Analyse weekly and monthly metrics to identify what’s working.Present insights and improvement ideas to leadership consistently.Required Skills & Qualifications3–6 years of experience in Social Media Marketing, preferably with D2C, e-commerce, beauty, skincare, or fashion brands.Strong grasp of Instagram-first strategy (Reels, carousels, stories, and influencer-led content).Excellent writing skills for captions, scripts, and storytelling.Working knowledge of analytics tools (Meta Insights, IG Analytics, third-party tools).Experience in content strategy, trend spotting, and understanding youth culture.Ability to work in a fast-paced startup-like environment.A passion for beauty/skincare is a strong advantage.Bachelor’s degree in Marketing, Communications, Digital Media, or related field preferred.What We OfferOpportunity to shape the digital voice of a fast-growing beauty brand.High ownership, autonomy, and direct impact on brand identity.A creative environment with room to experiment and grow.Competitive compensation aligned with experience.