Social Media Marketing Specialist

A Social Media Specialist at 51Talk is responsible for managing and growing the brand’s online presence through strategic content creation, community engagement, and platform optimizationResponsibilities: Content Creation & StrategyDevelop and execute engaging content across platforms (Facebook, Instagram, TikTok, LinkedIn, Twitter, YouTube).Align content with 51Talk’s brand identity and local audience preferences.Monitor trends and local events to create timely campaigns.Community EngagementManage private user communities and foster positive brand reputation.Generate high-quality referral leads through interactive activities.Respond to comments, messages, and feedback promptly.Campaign ManagementRun targeted social media campaigns to boost engagement and conversions.Analyze performance metrics and adjust strategies accordingly.Collaborate with marketing and design teams for cohesive execution.Market Research & LocalizationConduct audience analysis to refine messaging and content formats.Tailor strategies to regional markets for cultural relevance. Required Skills & QualificationsExperience: 2–3 years in social media marketing or operations.Education: Bachelor’s degree in Marketing, Communications, or related field.Skills:Strong communication and problem-solving abilities.Proficiency in analytics tools and platform-specific insights.Creative thinking and adaptability to fast-paced environments.