Social Media Marketing Specialist

The Social Media Specialist for BC Lifestyle and BC Academy will play a key role in enhancing the brand’s digital presence through engaging content, influencer collaborations, and paid media campaigns. This role combines creativity, strategic thinking, and hands-on execution to drive awareness, engagement, and lead generation across both lifestyle and educational verticals of British Cosmetics.Key Responsibilities:Social Media ManagementPlan, create, and schedule engaging content across all digital platforms (Facebook, Instagram, TikTok, YouTube, LinkedIn).Maintain brand consistency and ensure all visuals and messaging align with BC’s brand identity.Engage with online communities — respond to comments, messages, and inquiries in a timely and professional manner.Content Creation & CoordinationDevelop creative briefs and concepts for campaigns and regular content.Coordinate with design teams, photographers, videographers, and agencies to produce brand-aligned content.Conceptualize and manage influencer collaborations, student testimonials, and event coverage.Support digital storytelling through video content, UGC, and trend-based Reels.Advertising & Performance MonitoringCreate, execute, and manage paid ad campaigns on Meta and TikTok platforms.Monitor ad performance, analyze insights, and suggest optimizations to improve engagement and conversions.Prepare monthly performance reports with clear KPIs and recommendations.BC Lifestyle & BC Academy CampaignsDevelop and execute promotional campaigns for salon services, training courses, and academy events.Create awareness campaigns for new programs, workshops, and seasonal offersWork closely with internal teams to capture authentic content that highlights student and client experiences.Learning & InnovationStay up to date on beauty and digital trends to bring fresh ideas to the table.Learn and apply Google Advertising fundamentals to expand campaign reach.Experiment with emerging social media tools and content formats to boost engagement.Cross-collaborate with product marketing teams for ideas and content on skincare and makeup related fields. Qualifications & Requirements:Professional qualification in Digital Marketing from a recognized institute such as APIDAM, SLIM, or an equivalent organization.Minimum 2 years of hands-on experience in social media management or digital marketing.Strong knowledge of Meta Business Suite, TikTok, and performance analytics.Excellent written and verbal communication skills in English (Sinhala proficiency is an advantage).Passionate about the beauty, fashion, and wellness industry, with a creative eye for storytelling and visuals.Ability to multitask, meet deadlines, and work both independently and collaboratively.How to ApplyIf you believe you are the energetic, passionate individual we are looking for, we’d love to hear from you!Please send your resume to:shamoda@britishcosmetics.lk and raina@britishcosmetics.lk