Social Media Marketing Specialist

💻 Social Media Marketing Manager (On-Site)IT LESTA TECHNOLOGY - Multan, Pakistan📝 Job SummaryIT LESTA TECHNOLOGY, a growing IT solutions provider based in Multan, is seeking an enthusiastic and creative On-Site Social Media Marketing Manager. The ideal candidate will be responsible for developing and executing our social media strategy to enhance our online presence, improve marketing efforts, and drive business growth within the local and global markets. This role requires a full-time presence at our Multan office.🔑 Key ResponsibilitiesStrategy & Planning:Develop, implement, and manage our overall social media strategy across all relevant platforms (e.g., Facebook, LinkedIn, Instagram, X/Twitter, YouTube).Define the most important social media key performance indicators (KPIs) and work towards achieving them.Stay up-to-date with the latest social media best practices, technologies, and trends.Content Creation & Management:Create compelling, high-quality, and platform-specific content (text, images, videos) that is consistent with the company’s brand and marketing goals.Manage and oversee all social media accounts and content scheduling.Work closely with the design and content teams to ensure content is informative and appealing.Community Engagement & Growth:Monitor, listen, and respond to users in a "social" way while cultivating leads and sales.Engage with the online community and key industry influencers.Run effective social media advertising campaigns (e.g., paid ads on Facebook, LinkedIn) to grow audience reach and engagement.Performance Analysis:Measure the success of every social media campaign and use analytics tools to compile reports and make data-driven decisions.Analyze competitor activity and identify opportunities for differentiation.🎯 Required Qualifications and SkillsExperience: Proven work experience as a Social Media Manager, preferably within the IT or Technology sector.Location: Must be willing and able to work on-site full-time at our office in Multan.Knowledge: In-depth knowledge of various social media platforms, including their respective features, metrics, and advertising capabilities.Technical Skills: Excellent understanding of social media KPIs, web traffic metrics, and SEO principles. Proficiency in using social media management and analytics tools (e.g., Hootsuite, Buffer, Google Analytics).Soft Skills:Exceptional written and verbal communication skills (English and Urdu/local languages).Excellent multitasking, organizational, and time management skills.Creative, analytical, and detail-oriented mindset.💡 Preferred QualificationsA Bachelor’s degree in Marketing, Communications, or a related field.Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) for basic content creation.Familiarity with the local Multan business environment is a plus.