Social Media Marketing Specialist

This role focuses on driving the growth of a new Instagram account dedicated to emotional healing and holistic weight loss. The position is ideal for a social media professional with a passion for well-being and experience in building engaged online communities. You will leverage existing content, adapt it for Instagram, and develop creative strategies to rapidly increase followers and engagement. The work is remote and offers the opportunity to make a meaningful impact in the health and wellness sector.Deliverables Set up and optimize a new Instagram account for the EatWell—BeWell brand Develop and implement a growth strategy tailored to the well-being and emotional healing niche Adapt and repurpose existing content for Instagram, ensuring alignment with brand messaging Create and schedule posts, stories, and reels to maximize reach and engagement Monitor analytics and adjust strategies based on performance data Engage with followers, respond to comments, and foster a supportive community Collaborate on campaign ideas and content planning for ongoing growthRequirements Proven experience managing and growing Instagram accounts, preferably in the well-being or health sector Strong understanding of Instagram algorithms, trends, and best practices Ability to adapt content for different formats (posts, stories, reels) Creative mindset with a keen eye for visual storytelling and brand consistency Excellent written communication skills Experience with social media analytics tools Self-motivated, organized, and able to work independently in a remote setting Availability for ongoing collaboration and potential follow-up workAbout TwineTwine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.Our MissionTwine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.