Social Media Specialist

Job Title: Social Media SpecialistLocation: Jakarta, Indonesia (Hybrid)Employment Type: Full-timeAbout The RoleWe’re an exciting new FMCG brand preparing to launch in Indonesia, inspired by the energy of K-Culture and designed for Gen Z and millennials. We’re looking for a Social Media Specialist to join our growing team who can turn insights and trends into storytelling that connects with people. You’ll manage our social media presence, execute campaigns, and collaborate with KOLs to make every post feel real and relevant.ResponsibilitiesDevelop and manage the social media content calendar across all platforms (Instagram, TikTok, etc.)Plan, post, and monitor daily content that aligns with brand direction and storytelling toneCollaborate with content creators, designers, and brand teams to bring ideas to lifeCoordinate and manage KOL/influencer collaborationsAnalyze and report social media performance (engagement, reach, growth, sentiment)Translate data and insights into actionable recommendations for upcoming campaignsStay ahead of trends and cultural moments to identify new opportunities for the brandEngage with followers and communities to maintain a genuine online presenceRequirementsProven experience in social media marketing or digital content (experience in FMCG, lifestyle, or creative industries is a Plus)Understanding of analytics, influencer marketing, and community engagementHands-on with tools such as Meta Business Suite, TikTok Analytics, or other scheduling/monitoring platformsExcellent communication, copywriting, and coordination skillsCreative, organized, and proactive — with a keen eye for detail and cultural trendsKnowledge about K-Culture (K-Drama, K-Pop, lifestyle, trends) is a PlusFluent in Bahasa Indonesia and English. Korean language knowledge is also a PlusBased in JakartaWhy Join UsBe part of the launch team of a pioneering FMCG brand in IndonesiaOpportunity to help build a brand from the ground upCollaborative and creative environment that values initiative and innovationThink you’ve got the eye, the voice, and the scroll-stopping ideas?Apply now and join our growing team — let’s make real moments and stories worth sharing.