Marketing specialist (co-marketing and retention)

Spotware Systems is seeking a results-driven Marketing Specialist with expertise in forex marketing, IB and affiliate programs, and digital advertising. The ideal candidate will have a proven track record in forex B2C marketing, trader acquisition strategies, and leveraging AI tools. This role focuses on driving cTrader brand awareness, demand generation among traders, and B2B client retention through collaborative initiatives with brokers and their marketing teams. Responsibilities:

Developing and executing co-marketing campaigns to enhance cTrader brand visibility and generate B2C demandSegmenting Spotware clients and tailor efforts to maximize co-marketing impactCreating and maintaining a Clients Marketing Portal for co-marketing materials, leveraging AI tools for dynamic co-branded asset generationImplementing and analyzing digital advertising strategies for trader acquisition through co-marketing effortsCollaborating with clients’ marketing teams to align cTrader co-marketing efforts and driving referrals for clients IBsProviding reports to track performance and deliver actionable insightsWorking with the Customer Success team to integrate co-marketing efforts with client retention and loyalty programsLaunching and maintaining a co-marketing portal with AI-driven tools for co-branded content generationMaintaining cTrader brand exposure on clients’ websites and social mediaRequirements:

Bachelor’s degree in Marketing, Business, or a related field3+ years of experience in forex marketing, with a deep understanding of IB partnerships and trader acquisition strategiesProven experience in digital advertising (PPC, paid social, influencer marketing, etc. )Hands-on experience with AI tools for content generation, campaign optimization, and analyticsStrong knowledge of forex industry dynamics, broker operations, and trader behaviorExcellent communication and collaboration skillsAbility to manage multiple projects and deliver measurable resultsFluent English commandWe offer:

Competitive remunerationPrivate medical insuranceRelocation package (if applicable), including work permit arrangementsWelcome baby bonusBirthday voucherFully equipped office with daily fruits, breakfast on Wednesdays, pizzas on Thursdays and snacks on FridaysOpportunities for professional growthPowered by JazzHR2eUHi910Hf