Sr. Digital Marketing Officer

Job Purpose :We’re looking for a Digital Marketing Senior Officer who has evolved from campaign execution to strategic marketing leadership. You question the metrics, challenge the brief, and think long-term.In this role, you’ll own the end-to-end campaign strategy across multiple platforms and markets, collaborating with creative, product, and analytics teams to deliver measurable growth.If your first question is “What’s the story?” before “What’s the bid?”—and you’re not afraid to push back on creative if performance is at stake—this role is for you.Responsibilities :Plan and execute performance campaigns across Google Ads, Meta, TikTok, Snapchat, Pinterest, X, and emerging platforms.Lead app marketing campaigns for user acquisition and engagement on iOS and Android.Manage campaigns across 9 markets (SA, KW, AE, BH, QA, OM, JO, EG, GB) with multi-language creative coordination.Drive attribution strategy beyond last-click using tools like Adjust, Firebase, and MMM frameworks.Partner with Creative, Product, and Analytics teams to align campaigns with business OKRs.Own performance analysis and reporting using Looker Studio, Power BI, and advanced analytics tools.Requirements :You have 3–5 years in digital performance marketing with full campaign ownership.You’ve managed large budgets across multiple ad platforms with proven ROI.You understand app marketing funnels and the complexity of mobile attribution.You’re fluent in analytics and can turn data into clear, actionable insights.You think beyond platform-level metrics to holistic customer acquisition strategy.You can brief creative teams and give performance-driven feedback.Our Tech Stack : Google Ads | Meta Business Suite | TikTok Ads Manager | Snapchat Ads | Pinterest Business | Adjust | Firebase | Looker Studio | Power BI | App RadarIf you’re ready to combine platform expertise with strategic vision, and want to work in a fast-paced, results-driven environment—this is your chance.I can also reformat this into a sleek, branded careers page design that reads like a top-tier startup job ad and attracts high-caliber talent. That would make it stand out instantly on LinkedIn or your careers site.About FlowardFounded in 2017, Floward is an online flowers and gifting company; we pride ourselves in creating a seamless experience for our customers and making sending flowers and gifts as enjoyable as receiving them. We source our flowers daily from the best growers and farmers around the world to create one of a kind stunning arrangements and plants that fit every occasion. We also partner with local and international brands to offer a wide range of gifts including chocolate, perfumes,cakes and more, coupled with our arrangements to create the perfect gift. Operating in 36 cities in nine countries across the MENA region and UK, we guarantee same- day delivery across the board through our own refrigerated fleet to ensure our arrangements arrive fresh to the customer.Website: https://www.floward.co