Sr. Performance Marketing Specialist

Company DescriptionAre you ready to join a dynamic team that's transforming the way small businesses manage their finances? At mazeed, we're not just offering a service; we're providing a lifeline to micro and small-sized enterprises. Our multi-faceted platform is the key to helping these businesses keep their financial records in check, issuing invoices promptly, and making informed decisions. We're the trusted extension of their team, their Finance & Accounting Department.Our core values of Integrity, People Growth, Customer Centric, Global Mindset, Innovation, and Adaptability are the foundation upon which we've built our success. We're not just looking for someone who can fill a role, but someone who can align with these values, adding their unique perspective to our team.Job DescriptionJob Summary:Mazeed is a fast-growing SaaS and financial services platform supporting SMEs across the UAE and KSA. We are seeking a Senior Performance Marketing Executive who thrives on data, experimentation, and measurable growth. This role is hands-on, strategy-driven, and ideal for someone ready to own campaigns end to end while shaping the future of Mazeed’s digital acquisition.Key Responsibilities: Full-Funnel Campaign Management: Plan, launch, and optimize paid campaigns across Meta, Google, TikTok, X, and other key platforms with direct platform execution (no reliance on junior support). Audience & Creative Strategy: Conduct in-depth research to identify target segments, design creative testing roadmaps, and iterate ad copy and assets to improve CTR and conversion rates. Tracking & Measurement: Implement and maintain accurate tracking using Google Tag Manager, GA4, server-side tracking, and MMPs to ensure precise attribution and actionable insights. Budget & Performance Optimization: Own budgets, monitor pacing, and apply real-time optimizations to maximize ROI/ROAS while controlling CAC. Cross-Functional Collaboration: Partner with content, product, and analytics teams to align campaigns with product launches, lifecycle marketing, and company growth goals. Innovation & Growth: Stay ahead of platform updates, AI-driven tools, and industry trends; proactively test new channels, formats, and bidding strategies to drive scalable results. QualificationsExperience: 3-5 years of hands-on performance marketing experience managing paid campaigns across Meta, Google, and TikTok. Technical Skills: Advanced Proficiency in Google Tag Manager, GA4, and MMP measurement (e.g., Adjust, AppsFlyer). Analytical Ability: Strong data analysis skills with the ability to translate insights into actionable optimizations. Ownership Mindset: Proven track record of independently managing budgets, strategy, and execution while meeting aggressive growth targets. Communication: Exceptional ability to present findings and performance results to stakeholders of varying technical backgrounds. Bonus Points: Experience with HubSpot, DataBox, or other marketing automation and reporting platforms. Additional InformationIf you're excited to embark on this journey with us, to be part of an innovative team that's changing the game for small businesses, we encourage you to apply. At mazeed, we don't just hire employees; we welcome team members who share our values and vision. Join us in making a real impact on the financial well-being of small enterprises while advancing your own career. Your success is our success, and together, we'll reach new heights in the world of finance and accounting.Join our mazeed Family and enjoy a comprehensive benefits package that includes competitive compensation, comprehensive health coverage, professional development opportunities, work-life balance initiatives, an inclusive company culture, and performance bonuses and incentives. We prioritize the well-being and growth of our employees and strive to create a supportive and rewarding work environment.