Strategy Executive

DescriptionResponsibilities & Duties:Strategy, Planning & Execution SupervisionDevelop overall marketing strategy as well as action plans to build up and meet KPI of user growth & retention, transactions & volume for the assigned Merchant Cluster (Retail & FnB Merchants).Supervise the ongoing process of planning & execution of promotional campaigns, engagement activities (gamification/loyalty/activation), and other necessary measures to increase new user acquisition & retention; drive transactions/volumes & increase ZaloPay brand awareness among merchants.Maintain close relationships and lead the collaboration with merchants/partners to develop co-promotion campaigns, co-branding activities & other win-win marketing solutions.Deep dive into data and conduct necessary research & analysis to understand market, competitor, and merchant trends, user behaviors, and user insights.Coordinate efforts across internal & external teams to finalize media communication/branding plans for traffic and user awareness.Keep a watchful eye on Product-related aspects (eg, Invisibility, UI/UX, Bugs…); Join the Product Team in giving suggestions on UI/UX improvements and new promotion features to enhance user experienceRequirementEducation: Bachelor’s or Master's Degree from a reputable University, preferably in Marketing, Economics, or Business Administration.Experience: At least years of experience in Trade & Promotion-Campaign Planning & Management; General Marketing or Product Marketing in E-commerce/E-wallet or other Internet/Tech Companies (a must) and in Retail/FnB industry (strong plus);Business skillsets required: Market Research, Data Analytics & Insight Driving, Strategy & Planning, Financial Budget Management, Trade Marketing/Promotion-Campaign Management, Branding and Communication, Creativity/Ingenuity.Soft-skills: Logical Thinking, Communication, Presentation, Problem Solving, Project Management, Relationship Building; Excellent People Skills to work well with different stakeholders & team members of different levels.Good attitudes – Personality: Decisiveness, Proactivity, Supportiveness, Hard work, and Eagerness to learn