Marketing Specialist

This role requires on site attendance in our Vista, CA location two+ days per week. Only candidates in local commuting distance will be considered. Our MissionThirty Three Threads was born on the 33rd parallel. It echoes the spirit of the active lifestyle so intrinsic to San Diego, our home, and it is here that our story comes to life. Our brands: Tavi, ToeSox, Base33 and Vooray all reflect this synergy, although each step boldly with its own unique personality. We define new trends in the studio and beyond, driven by our customers’ desire to continually enhance their practice.

And, we dedicate our days to innovating and creating high performance and premium, quality products that allow them to lead the active lifestyle they choose with style they love. We invite you to join our journey. About UsFounded in 2004, Thirty-Three Threads is an industry leader in high performance, fashionable premium apparel, socks and accessories for the global boutique fitness market and beyond. Our brands and products are known as best-in-class in quality, design, style and functionality. SummaryThe 33 Threads Wholesale Marketing Specialist will support the company with a strong focus on the domestic wholesale team.

This role works collaboratively and cross-functionally with key stakeholders to ensure implementation. The ideal candidate is an expert communicator who is tenacious at tracking down details that drive success. This individual contributes to strategy and activates programs/campaigns/events that support existing cobrand, wholesale and trade partners in addition to prospecting strategies to acquire new customers. This role is responsible to oversee the wholesale event process and provides marketing and logistical support for assigned events. GeneralSupport wholesale marketing for domestic team. Manage cobrand campaigns and online shopping pages.

Identify needs for product images and digital assets that support sell-through at retail. Ensure distribution of assets and seasonal marketing kits to internal teams (key accounts, sales team and international team) and customers as requested. Audit retailer channels to ensure brand continuity. Collaborate with key accounts if improvements are required. Collaborate on content for 33T Dealer InstagramProject manager for wholesale marketing. Leverage HIVE to manage projects, assign deliverables and keep cross-functional teams informed and on time. Lead wholesale email calendar including mapping content with DTC and wholesale promotions. Manage in-box inserts for wholesale orders.

Other channels (direct mail, sampling, SMS) as assigned. Lead all reporting (examples: email, campaigns, QR codes usage, event ROI) and share with relevant teams. Track costs for wholesale marketing projects to stay at or under budget. Accurately maintain wholesale marketing and event calendar including email, direct mail, media and general campaigns that drive wholesale business. Contribute to staying best-in-class with POP, displays, etc. for domestic and international needs. Tradeshow and Sales Event SupportAssist in strategizing and evolving our booth experience annually with creative, innovative, and intriguing activations that attract buyers to our booth.

Lead event planning and execution for all assigned tradeshows . Manage logistics and be central hub for details – including travel, product, shipping, product return. Work with internal logistics team to coordinate shipping and return. Lead event marketing for all assigned tradeshows. Work backward to be sure collateral and campaigns are on timeWork with Graphic Designer and Wholesale Marketing Manager to provide appropriate collateral for tradeshows. Manage setup/breakdown + working booths at select major tradeshows as assigned (requires domestic and possibly international travel)Support dealer events, pop up shops and Sip & Shops for key accounts.

Maintain accurate inventory and keep trade show props and collateral organized and stocked. Lead event planning and execution of all seasonal sales meetings in collaboration with Sales Team. SupportAssist in building, merchandising and maintenance linesheets in NuORDER or future platform. Ongoing audits in NuORDER or future platform to verify products are populating correctly and linesheets are merchandised correctly. Minimum QualificationsBachelor’s degree in Marketing, Business, Communications, or a related field. 3+ years of experience in marketing, preferably within the consumer packaged goods (CPG) industry or wholesale/retail channel marketing. 2+ years experience with tradeshow support.

Proven ability to support B2B marketing initiatives, including sales enablement, promotional planning, and channel marketing strategies. Strong project management and organizational skills with attention to detail and ability to manage multiple priorities. Excellent written and verbal communication skills with experience creating marketing collateral, presentations, and event materials. Proficient in Microsoft Office Suite (Excel, PowerPoint, Word) and familiarity with marketing tools such as CRM systems, email marketing platforms, and project management tools. Willingness and ability to travel up to 30% domestically and internationally to attend trade shows, customer events, and sales meetings.

Ability to collaborate effectively across cross-functional teams including sales, product, creative, and external partners. Benefits (Vista Office)Hybrid work settingWellness focused work environment, casual/lifestyle apparel work attire, one hour paid fitness time per week. Headquarter office includes - on site gym, rising desks, on site work out classesExtensive Paid Time Off Program - PTO, Sick, 10. 5 paid holidays, additional incentivized Floating Holidays, Summer Half Days, additional incentivized paid time off.

Quarter and Monthly Employee Recognition Programs401(k) match of 100% up to 4% of annual salaryCommunity Service TimeDog FriendlyGenerous apparel stipendIf you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting Human Resources at Thirty Three Threads.