Base Management Specialist

Job Overview: As a Base Management Specialist, you will be responsible for developing and managing strategies that enhance customer retention and engagement. Your role focuses on improving customer satisfaction, fostering brand loyalty, and implementing loyalty programs that drive repeat business. You will analyze customer behaviors, develop personalized engagement plans, and collaborate with marketing and sales teams to improve customer experiences. Your work life: Customer Engagement & Retention: Develop and execute strategies to increase customer loyalty and lifetime value. Identify customer needs and provide personalized recommendations to enhance satisfaction. Loyalty Program Management: Design, implement, and optimize customer loyalty programs.

Track and analyze program performance, making data-driven improvements. Customer Relationship Management (CRM): Utilize CRM tools to track customer interactions and engagement metrics. Segment customers and create targeted marketing campaigns for retention. Data Analysis & Insights: Monitor customer feedback and behavior to identify trends and improvement opportunities. Provide insights to improve customer experience and reduce churn rates. Cross-Functional Collaboration: Work closely with sales, marketing, and customer support teams to align loyalty initiatives with business objectives. Assist in the development of promotional offers, discounts, and rewards for loyal customers. Customer Advocacy & Feedback:

Gather customer feedback and relay insights to improve products, services, and policies. Foster relationships with high-value customers and brand ambassadors. Led a small team to drive the above strategiesTo be considered, you’ll need: Education: Bachelor’s degreeExperience: 5-8 years of experience in someone with a good record of achievement in a consumer company with experience in base management (retention / churn). Technical Skills: Proficiency in CRM software, data analytics, and email marketing tools. Soft Skills: Strong communication, problem-solving, and relationship-building skills. Analytical Ability:

Experience in data-driven decision-making to optimize customer retentionSomeone with a good record of achievement in a consumer company with experience in base management (retention / churn)*Only shortlisted candidates will be notified.