Trade & Business Development Associate

The Trade & Business Development Associate supports the execution of commercial strategies across retail channels to drive revenue growth, brand visibility, and in-store excellence. This role works closely with sales, marketing, and supply chain management teams to ensure effective retail execution, strong promotional performance, and disciplined commercial processes. The incumbent will be hands-on in managing day-to-day trade activities, coordinating promotions, and supporting key account initiatives.Trade Marketing Planning and ImplementationSupport the development and execution of marketing activation plans aligned with brand and sales objectivesImplement channel strategies based on the marketing calendarWork with the marketing team on new product launches, campaigns, and eventsPlan and execute trade activations (e.g. baby fairs, retailer pop-ups)Conduct store visits to assess brand positioning and identify improvement opportunitiesDevelop trade marketing materials (POSM, sell-in decks, toolkits, promotional assets)Work closely with brand and partnerships teams on collaboration campaignsTrack marketing ROI and promotion efficiencyCoordinate with fulfilment teams to ensure timely product delivery Business Development Build and maintain strong relationships with key retail partners Support market and channel analysis to identify growth opportunities Identify new retail channels and expansion areas Prepare commercial proposals, pitch decks, and business cases Conduct competitive and pricing analysis Support onboarding of new partners and distributors Maintain key account trackers, pipelines, and performance dashboardsAdditional InformationThis role involves on-ground retail, roadshow, and trade event activities, including extended periods of standing and handling merchandising materials (typically up to 5kg). Team support and appropriate equipment are provided to facilitate setup and teardown activities. Where needed, reasonable accommodations will be considered in line with operational requirements and company policies.What We Are Looking ForBachelor’s Degree or Diploma in Business, Marketing, Economics, or related fieldsEarly-career professionals with relevant experience in FMCG, retail operations, trade marketing, or related commercial functions; candidates with strong internship exposure and keenness to learn through hands-on field work Strong negotiation, presentation and communication skillsMeticulous and analytical with strong attention to detailStrong commercial acumen and comfort working with dataAble to manage multiple priorities in a fast-paced environmentReady to undertake store visits and field workProficient in key Microsoft Office applications (including Excel and PowerPoint); experience with sales reporting, dashboards, or business intelligence tools is an advantageEqual Opportunity & Data Protection StatementHegen is an equal opportunity employer and is committed to building an inclusive and diverse workforce. All employment decisions are based on merit, qualifications, and business needs. By submitting your application, you consent to the collection, use and disclosure of your personal data for recruitment and employment-related purposes in accordance with applicable data protection laws.Join UsAt Hegen, we are passionate about fostering a purpose-driven, inclusive and collaborative work environment where every team member can thrive. We are committed to supporting personal growth and offering opportunities for career development at every stage of your journey. Join us in realising our bold vision of impacting 100 million mothers worldwide through innovation, compassion, and excellence. If you are inspired to make a difference and grow with a dynamic team, apply now and embark on an exciting journey with Hegen!