Trade Marketing Specialist - Korea

Meaningful Work From Day OneThe Trade Marketing Specialist reports into the Marketing Manager. The Trade Marketing Specialist plays a crucial role between Marketing & Sales - leveraging brand plans into executable channel & customer plans.The role will work across the portfolio of brands from Jack Daniels Family of Brands to the Super Premium portfolio; and will be responsible for Trade Marketing activity across all channels from Off Premise, On Premise and Click and Collect. He/ She will work closely with Marketing team, Sales team as well as distributor partners and agencies to ensure excellence in execution (timeliness, quality of implementation & performance).What You Can ExpectMarketing & Sales IntegrationTranslate key Brand Strategy & Initiatives into field sales priorities and customer/ channel plansIdentify key customer & channel opportunities to build brand awareness, trial & penetration - through brand advocacy, customer promotions, off location visibility, GWP/ VAPs etcDevelop customer promotions & evaluate post campaign performanceManage & coordinate merchandising material and provision for sales/planning team implementationAssist in customer review & new listing presentations including planogram & visibility business casesBuild strong working relationships with the Commercial teams, distribution partners and promotional agencies.Work with all levels of field sales staff to ensure that marketing plans and tactics are appropriate for field based brand building activitiesGather on ground competitive intelligence & oversee tracking of physical availability measuresAttend Marketing and Sales meetings where necessary to ensure key actions are followed up in a timely mannerProject & Financial ManagementManage agency deliverables within specific budgetResponsible for Trade Marketing budget across all brand portfolios and channelsManage POS development, logistics & ensure implementation standards at store levelPlan, develop and maintain reports on projects, trade promotions & promotional material inventoryCoordination of any frequent/ad-hoc requestsWhat You Bring To The TableMinimum 5 years’ experience in consumer/trade marketing roleExperience managing multiple projects and promotionsExperience working with cross-functional teams and channelsExcellent Korean communication and good command of EnglishExperience from Alcohol Beverage / FMCG industryWhat Makes You UniqueExperience from Alcohol Beverage / FMCG industryExperience working on E-commerceWho We AreWe believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.What We OfferTotal Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.\#ginmare Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.Business Area: Europe, Africa, APAC DivisionFunction: Trade MarketingCitySeoulStateCountry: KORReq ID: JR-00009460