Trade Marketing Superintendent (Brand Activation)

Company DescriptionINSEE Vietnam, established in 1994 and formerly known as Holcim Vietnam, is a leading cement producer and waste management company in southern Vietnam. Our products have been used in numerous iconic buildings and infrastructure projects, as well as residential and commercial developments. We have over 1,100 employees working at five cement production sites and our Ready-mix plant (RMX) in the greater Ho Chi Minh City area. Our mission is to provide world-class construction materials and services, combining sustainability and innovation to contribute to Vietnam's economic growth and exceed our stakeholders' expectations.I. JOB PURPOSE:Be responsible for developing and executing trade marketing plan and programs that strengthen INSEE's brand presence, drive demand, and support sales growth across all distribution channelsThis role bridges marketing and sales by translating brand and business objectives into impactful trade initiatives, ensuring alignment with customer needs, channel dynamics, and market opportunitiesThe position oversees the planning, execution, and evaluation of in-store promotions, point-of-sale materials, merchandising standards, and trade events, while building strong partnerships with distributors, retailers, and contractors to maximize market penetration and brand loyalty.II. MAIN DUTIES:1.Trade Marketing planning & DeploymentDevelop and implement trade marketing plans in line with brand and business objectivesTranslate market insights, channel dynamics, and competitive intelligence into actionable trade programsAllocate and manage trade marketing budgets to optimize ROIBusiness development plan quarterly, yearly2. Channel & Customer DevelopmentBuild customer-centric programs for distributors, retailers, and contractors to increase product visibility, preference, and loyaltyCollaborate with sales to tailor activities per channel (B2C, contractors) and regional needsEstablish win-win partnerships with key trade stakeholders.Satisfaction of customersCustomer classification & segmentation3. Trade Promotion ManagementDesign, execute, and evaluate trade promotions to drive sell-outEnsure alignment with compliance, pricing policy, and ROI expectationsMonitor competitive promotions and market share movementsMonitor accrue and payment process to avoid the impact of Gap accrue vs actual to net selling price monthlyBudget managementCost optimizationNet price, net sales managementCost optimizationRTL Target setting and ODA data management monthly4. Market Analysis & Business IntelligencePossesses advanced analytical skills and can handle sophisticated data analysis techniqueUses data-driven insights to identify opportunities and risks, guiding strategic decision-makingDemonstrates the ability to synthesize complex information and communicate insights effectivelyTrack market trends, channel performance, and customer behaviorIdentify growth opportunities and gaps through data-driven analysisPresent actionable insights to leadership for decision-makingIdentify and anticipate customer requirements, expectations and needs5. Innovative to improve business resultsDevelops and implements innovative strategies or initiatives that yield significant resultsInnovative to define new ideas for implementing new, differentiated program; simplify and improve faster payment to increase customers satisfaction and loyaltyEncourages a culture of innovation within the team or organization, fostering creativity and experimentation6. Point-of-Sale (POSM) & MerchandisingOversee POSM design, production, and distribution to ensure brand visibilityImplement merchandising standards and audit compliance across the networkTrade visibility reward/reports7. Budgeting managementPossesses advanced skills in budgeting and financial managementDevelops sophisticated budgeting models and forecasting techniques to optimize resource allocationImplement strategies to optimize costs, improve contribution margins, and enhance overall financial performanceBA budget planning quarterly/ yearlyAnalysis and report8. Leadership & People Development Lead, coach, and develop the trade marketing team to achieve KPIsPromote a high-performance culture with resilience, focus, and passion to winEncourage innovation and challenge conventional practices to improve efficiency and effectiveness9. OH&S responsibilities as spelt out in the procedure OHS-PR-12Follow the OH&S regulation at workplaceLive and promote OH&S on the road and at customer plantIII. REQUIREMENTS: Bachelor degree in businessProficient in Microsoft Excel, Word, PowerpointConfident business English 4 skills3-5 years working in channel management/ trade promotion level1-3 years in managerial position with well reputed international companyWell experienced in working with 3rd agencies (events/ POSM/ Signboard)Willing with frequent business tripsProven leadership skillAnalysis and problem-solving, Driver change and innovationLead for performance, Engage & inspireDevelop human capital, Customer focusAdapt & learn