Trade Operation Assistant Manager

Position overviewWe are seeking a detail-oriented and creative Trade Marketing Assistant Manager to lead the planning and execution of in-store marketing initiatives. This role will be responsible for managing Trade Development, Sellout, POSM, Fixtures, In-store Investments, and Vendor Collaborations to ensure strong brand visibility and impactful customer engagement at the point of sale. Proficiency in English, both written and spoken, is a must.Focus split: 70% Trade Development, Sellout | 30% POSM, Fixtures, In-store Investments, Vendor ManagementKey responsibilitiesTrade development & sellout managementTarget setting & ownership: Define and co-own weekly/monthly sell-out targets by channel, region, and store; align phasing with Sales/Key Account teams to ensure realistic yet stretch goals.Field force policy: Establish and communicate clear field force guidelines — including performance KPIs, incentive structure, and compliance expectations — to drive consistent execution across markets.Field collaboration: Partner closely with promoters, team leaders, and merchandisers to translate commercial priorities into daily in-store actions and sales focus.Performance governance: Run structured weekly performance reviews; track progress vs. target, identify underperforming stores, and issue follow-up actions with clear owners and deadlines.Sell-out tracking & analytics: Consolidate and visualize sell-out data from retailer portals; maintain store-level dashboards tracking display run-rate, conversion rate, and gap-to-target.Promotion design & mechanics: Propose, test, and refine sell-out programs and incentive schemes for the field team to drive higher conversion and coverage.ROI & compliance: Evaluate program effectiveness (incremental sell-out vs. cost), monitor policy adherence, and ensure documentation (attendance records, photo proof, POS invoices).Promoter efficiency: Measure cost-to-sell-out ratio to assess manpower ROI across channels and partners; identify optimization opportunities to improve efficiency without compromising coverage.Forecast & demand signals: Provide demand and sell-out insights to Sales and Supply teams based on run-rate trends, promoter efficiency, and upcoming campaigns.POSM & fixture managementPlan, design, and oversee the production of POSM, display fixtures, and retail marketing materials.Coordinate deployment across retail stores, ensuring quality, consistency, and timely execution.In-store investment & deploymentDevelop and execute in-store investment strategies to maximize brand presence and shopper engagement.Work with cross-functional teams to optimize fixture placement, merchandising standards, and campaign rollouts.Vendor & design collaborationManage relationships with external vendors, agencies, and suppliers to deliver creative and cost-effective solutions.Work closely with designers to adapt brand guidelines into impactful in-store executions.Campaign execution & monitoringSupport nationwide product launches, promotional campaigns, and seasonal activations in retail environments.Monitor deployment status and ensure compliance with brand standards.Conduct store visits and audits to evaluate fixture performance and campaign effectiveness.Reporting & insightsTrack budget utilization for POSM and in-store investment.Provide post-campaign reports with insights and recommendations for continuous improvement.