Digital Content Specialist

Job informationDivision/Unit: Marketing / Editorial Content ServicesContract type: open-endedStart date: as soon as possibleMain goalThe Digital Content Specialist supports the organisation, planning and delivery of content on UEFA's owned digital platforms (UEFA. com and competition apps) to reach, engage and activate the largest possible audience while serving UEFA's commercial and organisational needs.

Key ResponsibilitiesEnsuring all text, video, photo, graphic and live content (including vertical stories) is delivered in the optimal format for each platformClose cooperation with colleagues in the social media, video, photo and communications teams, as well as across the wider Editorial Content Services unit, to ensure consistent storytelling across platformsLeading the implementation of SEO and growth strategiesSupporting the development of product and content innovations, including content automation, on UEFA’s digital platformsSupporting in the implementation of future approaches to short-form video on UEFA’s owned platformsWorking daily with external editorial agencies to devise and execute tailored content plans per competition across seven languages for UEFA’s native digital platforms (UEFA.

com and apps) and providing ongoing feedbackSupervising editorial operations during high-traffic periods, such as live matches and drawsActing as the lead point of contact for editorial and commercial deliveries on-site at matches, draws, tournaments and other events as requiredProviding editorial input for product design briefs as well as feedback, testing and approval throughout the development of native digital platforms (UEFA.

com and apps)Working closely with UEFA’s commercial agencies, as well as directly with sponsors, to develop and optimise partner content across UEFA's digital platformsCoordinating editorial-led promotional campaigns (including CRM newsletters) to serve business objectivesContinually reviewing analytics to assess content performance against agreed KPIsEnsuring UEFA’s editorial standards and policies are fully adhered to by all external contributorsSupporting the team to prepare presentations and manuals for internal and external stakeholders RequirementsExperience:

from 4 to 6 years' experience working and publishing content in an editorial environment, for organisations with large and passionate fan bases, preferably in sportfrom 4 to 6 years' experience planning, posting and editing content based on a digital strategyEducation: Bachelor's in media, communications, marketing or another related fieldLanguages: Proficiency in EnglishOther requirements:

Good knowledge of web and app platforms and tools that support content delivery and reportingSolid understanding of European football and the positioning of UEFA competitionsExcellent administrative, organisational and presentation skills, with an ability to prioritise, work independently and meet deadlinesOpen-minded, flexible and able to deal with people effectively at all levels, both internally and externallyWillingness to work unsociable hours around live events and on matchnights as requiredWant to stay updated on our latest job opportunities, events, and behind-the-scenes insights? Join us on LinkedIn.

UEFA welcomes applications from all, actively working to ensure that we are an inclusive employer that finds the best candidate for our positions, regardless of aspects such as sex, gender identification, disability, age, sexual orientation, religion, ethnicity or nationality. , Publish to LinkedIn