A global company is looking for a talented Product Marketing Manager to drive the success of innovative products and lead in shaping industry trends. This position offers a unique opportunity to contribute to a thriving organization at the forefront of its sector. ResponsibilitiesMarket Research and InsightsConduct in-depth market analysis to identify customer needs, assess the competitive landscape, and detect emerging trends. Monitor industry innovations and translate insights into actionable recommendations for product enhancements and new features. Product Positioning and MessagingDevelop compelling and differentiated messaging strategies that highlight product value and resonate with target audiences.
Go-to-Market (GTM) StrategyLead GTM strategies for product launches, ensuring effective collaboration across marketing, sales, and product teams. Manage launch timelines, communication plans, and deliverables to maximize impact. Content DevelopmentWork cross-functionally to create engaging sales collateral, case studies, and whitepapers. Ensure consistent brand voice across all platforms in alignment with strategic objectives. Sales EnablementEquip sales teams with effective tools, strategies, and competitive insights for impactful product positioning. Develop objection-handling techniques and resources to support sales efforts. RequirementsBachelor鈥檚 degree in marketing, business, or related fields; MBA preferred.
3-5+ years of product marketing experience, ideally within e-Commerce, funnel conversion, Fintech, Logistics, or Payments industries. Proven experience in B2B/B2B2C SaaS environments. Demonstrated success in crafting compelling marketing strategies and product narratives. Strong analytical skills with the ability to derive strategic insights from data. Excellent communication skills in English, with proficiency in writing and presentations. Familiarity with Jira, Confluence, and Excel, along with basic design skills. Collaborative, proactive team player with outstanding project management skills. Strategic thinker with the ability to distill complex concepts into clear, impactful business messages.
This role is ideal for a dynamic professional eager to make a measurable impact within a fast-paced and innovative environment.
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