Urban Outfitters, Brand Marketer

Urban Outfitters started out as a single boutique in 1970s Philadelphia with creativity and uniqueness at its core. 50 years on, and over 60 stores across Europe later, we’ve become a destination for emerging design, unexpected styling, One-Of-A-Kind vintage and homeware that makes you want to hit the share button. We speak to a social community of over 10 million forward-thinking individuals, bringing together a nostalgia for the past with an enthusiasm to shape the future. The UO community are culturally aware, they shape the music scene, they live a digitally native life and they wear style trends before anyone else. At our core, we empower our customers and staff to express themselves, unapologetically, living life in a way that's truly authentic to them.We are always excited to bring new talent into the room, especially if you share our values:Progressive — we move with the moodCreative — we champion limitless mindsInclusive — we open our platforms to all communitiesResponsible — we work to reduce our impact on the environmentCompassionate — we care for each other beyond the 9 to 5Sound like you, why not join us ?Role SummaryThe Brand Marketer works alongside the Snr Head of Brand Marketing Strategy, playing a crucial role in bringing the Urban Outfitters brand to life through progressive brand campaigns, cohesive channel plans and marketing output that resonates deeply with the UO community in Europe.This role requires a deep understanding of the UO brand and customer mindset. The Brand Marketer is a creative and innovative marketer who can develop multi-channel frameworks that drive long-term brand salience. This is role requires a creative approach to marketing paired with an ability to project manage effectively.The Brand Marketer works closely with disciplines across the business, collaborating closely to build meaningful and effective brand narratives that put our audience at the heart of our marketing.What You'll Be DoingHelp to develop and execute against long term brand marketing strategy for Urban Outfitters Europe, remaining agile and responsive to shifts the cultural landscape.Act as campaign lead, developing strategic, well-communicated plans for omni channel launches that support online and offline channels and deliver against KPIs. Collaborate closely with wider business teams and channel owners to deliver campaign creative briefs. Work with or brief external partners and agencies as needed. Drive forward activity which delivers against brand values: progressive, responsible, creative, inclusive, compassionate. Ensure marketing activity is future-focused, tapping into key cultural happenings and movements as they emerge and gain traction. Create project critical paths to cover ideation, development, creation and key stakeholder sign off, ensuring deadlines are met and updates clearly communicated.Work closely with the creative production team to ensure output delivers against requirements and meets deadlines. Drive growth and awareness in emerging territories. Ensure dedicated activity throughout the year as well as appropriate localisation of Europe-wide campaigns. Work with merchant teams and business analytics teams to gather insights into future brand initiatives, as well as hindsight of past successes and opportunities. Gather and process facts and observations from cross-departmental meetings, factoring learnings into future marketing strategies.Showcase a deep understanding of business objectives to ensure marketing strategy supports needs and is executed to best practice.Bring proactive solutions to the business on how to improve marketing activity and drive growth. Manage sign offs across all levels of the business. Support wholesale partner marketing, ensuring activity is approved by senior leadership and upholds UO brand values and guidelines. What You'll NeedIndustry expert, able to educate on the latest marketing trends and initiatives; identifying new opportunities and cultural shifts. Actively responds to insights and innovative ideas, adapting marketing strategies accordingly.Previous experience in related role. Retail brand experience and experience in the fashion industry both helpful.Experience working in a creatively-led, dynamic and fast paced business with the ability to adjust and adapt to customer needs and cultural trends.Candidates should have a proactive and highly collaborative approach to working, and a willingness to both oversee and contribute to project groundwork.Experience working in a multi-disciplinary team to drive forward brand campaign strategies with a degree of role ambiguity.Demonstrate a passion for and understanding of the Urban Outfitters brand, customer, and product.Experience building awareness and discovery through unconventional marketing strategies.Exceptional project management, process management and organisation skills.Exceptional written and verbal communication skills. Ability to pitch, present and influence at scale. . The Perks Work-life balance:Flexible start and finish timesBring your dog to work Wellbeing:Employees Assistance program to support with mental, physical and financial healthFully equipped free gym and on-site wellness room in Brick Lane and 50% discount of external gym membershipsPrivate Medical Insurance Employee Discount:Up to 40% off at all URBN Brands Community:One paid day to either volunteer or fundraise for a charity of your choice Travel:Cycle to work scheme, season ticket loan Continued Development:We offer structured support within the business alongside continued learning and development#UrbanEU Equal Opportunity Statement URBN is an Equal Opportunities Employer committed to diversity and inclusion. We provide equal employment opportunities regardless of age, sexual orientation, sex, gender reassignment, pregnancy, marital status, religion, race, or disability. We base all our employment decisions on merit, job requirements and business needs.