UX/UI Designer

A leading UK-based consumer digital platform that connects millions of families with unforgettable leisure experiences is searching for a highly commercial and user-centric UX/UI Designer. This is a pivotal role that will define and elevate the digital experience across the company’s core platforms, which include a high-traffic public website, a premium membership product, and a B2C management system.Job title - UX/UI DesignerSalary - up to £60KLocation - Birmingham (hybrid)Responsibilities:Own the end-to-end UX/UI design strategy and execution for key digital platforms, ensuring a unified and consistent user experience.Strategically design features and flows that optimise user journeys from discovery through to transaction, directly supporting business growth targets.Champion a user-centred, accessibility-focused approach, conducting and leveraging user research and testing to inform and validate all design decisions.Produce high-quality wireframes, prototypes, and final design assets, actively contributing to and maintaining a scalable design system.Work closely with cross-functional teams (Product, Engineering, Marketing, Commercial) to ensure design aligns with technical feasibility and business objectives.Experience:A strong track record as a UX/UI Designer in a consumer-facing digital or e-commerce environment.A demonstrable history of designing to drive conversions, revenue, and key engagement metrics—not just aesthetics.Expert in Figma, Sketch, Adobe XDStrong understanding of how to use analytics, user research, and A/B testing to iterate and refine designs continuously.A compelling portfolio showcasing end-to-end web and product design processes and outcomes.Does this role sound like it could be for you? If so, email your CV and portfolio to lydia@digitalwaffle.co or follow the links to apply.**Please note that due to the volume of candidates, we can only respond to those who are deemed suitable for the position. Thank you for your interest**