Vice President Marketing

About Us: At Nature’s Emporium, we’re more than just a grocery store, we’re a community. A nation of like-minded individuals who share a deep commitment to health, wellness, and mindful living.Our team, customers, and partners all believe in the power of quality nutrition, sustainable choices, and a holistic approach to well-being. Whether it’s through organic foods, plant-based meals, or innovative health solutions, we strive to nourish lives and empower healthier lifestyles.As a proudly Canadian company, we’re dedicated to creating a better future, one meal, one conversation, and one healthy choice at a time. Join us in shaping a nation that puts wellness first.The Opportunity: As our Vice President of Marketing, you’ll lead the vision and execution of how our brand shows up in the world. You’ll inspire and grow a talented team, shape our marketing strategy, and bring creative energy to how we connect with customers, both new and loyal. From digital storytelling to local community partnerships, you’ll play a pivotal role in deepening relationships and driving meaningful growth across our six stores.What You’ll DoLead & InspireBuild, mentor, and empower a passionate marketing team that reflects our values and purpose.Partner closely with the CEO and store leadership to align marketing initiatives with business goals and community impact.Champion creativity, collaboration, and authenticity across every project.Shape Our StoryEvolve and steward the Nature’s Emporium brand to reflect our mission and heart — healthy people, healthy communities, and a healthy planet.Oversee all brand communications, creative campaigns, and storytelling across digital, print, and in-store touchpoints.Engage with our communities through events, partnerships, and initiatives that strengthen local connections and build brand love.Grow Our CommunityDesign and lead customer acquisition campaigns that attract new shoppers and invite them into the Nature’s Emporium experience.Nurture customer loyalty through thoughtful CRM, digital engagement, and meaningful rewards programs.Collaborate with store and category teams to create promotional and seasonal campaigns that inspire discovery and drive sales.Guide with InsightUse data and analytics to understand our customers and continuously refine our approach.Oversee all digital marketing including website, SEO, paid media, and social  ensuring our online presence is as vibrant and inspiring as our stores.Manage the marketing budget with creativity and care, ensuring every dollar drives value and purpose.Who You AreA seasoned marketing leader (8+ years’ experience) with a passion for brand building and storytelling.Experienced in retail, grocery, or consumer goods — ideally with a background in values-based or purpose-driven brands.A strategic thinker who’s just as comfortable rolling up your sleeves to make ideas happen.A natural leader who inspires creativity, collaboration, and growth in others.Deeply aligned with our mission, you believe that good food can do good.Why You’ll Love It HereBe part of a company with purpose, where your work truly makes a difference.Lead a brand loved by its community and poised for exciting growth.Work with a passionate, values-driven team that celebrates food, people, and planet.Enjoy a culture that values creativity, collaboration, and authenticity.