Vice President of Brand

About UsAt Allison, we provide a limitless environment where you can build, create, and grow. Our openly collaborative and highly supportive culture is free from bureaucracy and red tape. With over 1,000 innovators from diverse backgrounds, we break new ground for world-class clients across 50 global markets and dozens of industries. We believe in creating a space where everyone can freely express their opinions, share their ideas and dreams for the future, and be themselves.We foster an inclusive culture that attracts builders from all backgrounds who can envision new solutions and create outcomes that move our clients' businesses forward, while helping everyone on the team learn and grow together. Our shared ideal of the builder's mindset is limitless and available to everyone, and we push the boundaries to create new and innovative solutions for our clients and ourselves.We create lasting impact and relationships, and our culture fosters meaningful connections and friendships that last beyond the workplace. If you're ready to join a team that pushes you to be your best, supports you every step of the way, and celebrates your successes, welcome to the Allison family.OverviewAs Vice President of Brand, you will report directly to the Chief Marketing Officer and work in close partnership to drive the vision, voice, and growth of the Allison Worldwide brand. This senior leadership position is responsible for shaping and amplifying our brand identity—internally and externally—through holistic, forward-thinking strategies that build the agency’s visibility and reputation across all channels. The VP of Brand will lead and inspire teams, oversee high-impact campaigns, and serve as a strategic counsel to the CMO and other members of the executive leadership team, ensuring a unified and compelling brand presence at every touchpoint.Responsibilities Partner directly with the CMO to develop and execute brand strategies that differentiate and elevate the Allison Worldwide brand in global markets. Serve as principal brand strategist and senior advisor to the executive team, championing the integration of the brand vision in all agency initiatives and campaigns. Lead holistic brand marketing efforts—including digital, social, content, media, and experiential platforms—to drive awareness, engagement, and growth. Oversee agency brand health, proactively identifying opportunities and challenges to ensure long-term strength and relevancy. Develop and manage ground-breaking brand campaigns and programs, collaborating with cross-functional teams and external partners as needed. Advance thought leadership and reputation initiatives for Allison Worldwide, representing the brand at industry events and in media. Manage budgets, staffing, and resources for brand programs; contribute to agency-wide operational efficiency. Coach, mentor, and inspire brand marketing teams, fostering a positive, innovative, and inclusive environment. Lead new business marketing initiatives, agency award submissions, and promotional programs designed to spotlight the agency’s achievements. Monitor industry trends and champion best practices in brand marketing and storytelling. Qualifications 8+ years of senior leadership experience in brand management, marketing, or communications within a PR or marketing agency; direct experience partnering with CMO or senior executives preferred. Proven ability to architect and execute innovative brand strategies that produce measurable growth. Track record managing cross-channel campaigns and driving integrated brand initiatives at scale. Exceptional leadership, mentorship, and team-building skills; able to inspire diverse groups toward a unified vision. Strong business acumen in budgeting, resource management, and contract oversight. Deep understanding of the global media landscape, digital marketing tools, and brand analytics. Outstanding presentation, interpersonal, and relationship-building skills, comfortable interfacing with executive leadership and media. Bachelor’s degree in Marketing , Communications, or related field required ; advanced degree or specialized certification is a plus. Benefits Hybrid work environment with flexibility to thrive inside and outside the office. Comprehensive health, vision, dental, pet, home, and auto coverage. Unlimited PTO, wellness benefits, summer Fridays, and generous parental leave. Global mentorship, employee networking, and agency-wide DEI/learning programs. Sabbatical leave, 401k plan, employee stock purchase plan, and more. Equal Opportunities Our founding vision was to create a positive and entrepreneurial environment where talented people thrive – and creativity – killing bureaucracy… doesn’t.We celebrate diversity and are committed to providing an inclusive environment for our employees. We do not tolerate discrimination or harassment of any kind and are committed to building an agency where everyone is welcome, and every voice is heard. We are proud to be an equal opportunity and affirmative action employer.In order to comply with equal pay and salary transparency laws in various locations, we believe the target range of base compensation in all locations within the United States for this role is $113k-$170k. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.In addition to medical, dental and vision coverage, we offer a generous unlimited PTO plan, 401k program and comprehensive benefits plan. Additional perks and benefits include a month-long sabbatical, active employee advocacy groups, globally driven DEI initiatives, wellness days, summer Fridays and learning and development programs for our employees.