Vice President of Sales

Job Title: Vice President of Sales, CanadaLocation: Montreal or Toronto (Bilingual French/English required)Company OverviewOur client is a global leader in security services, cash logistics, and advanced surveillance solutions, serving clients across North America, Europe, the Middle East, and Africa. With decades of operational experience, this company has built a reputation for reliability, innovation, and scalability in some of the most critical sectors, including banking, retail, and transportation.Position SummaryThe Vice President of Sales, Canada is responsible for leading all sales functions nationwide, with a focus on banks, retail chains, and transportation clients. This executive will design and execute the company’s go-to-market strategy in Canada, overseeing regional sales teams, building long-term client relationships, and scaling adoption of both traditional services and cutting-edge security technologies. The ideal candidate is an experienced, bilingual (French/English) sales leader with strong expertise in complex B2B solutions, especially those involving technology, physical services, or regulated industries.Key ResponsibilitiesLead National Sales Strategy: Develop and execute a national go-to-market plan targeting key sectors—banking, retail, and transportation.Team Leadership: Oversee, coach, and grow a high-performing bilingual sales team located across major Canadian markets.Client Engagement: Build strong, consultative relationships with executive-level clients across the banking and retail landscape.Revenue Growth: Drive aggressive revenue targets by expanding existing relationships and winning new strategic accounts.Product Alignment: Collaborate with internal stakeholders (product, marketing, operations, and technology teams) to deliver client-focused solutions.Sales Process Optimization: Establish best practices in CRM usage, pipeline management, forecasting, pricing, and contract negotiation.Strategic Partnerships: Explore and nurture partner and channel opportunities to expand market reach.Executive Reporting: Provide regular reporting and insight to the C-Suite, with a focus on KPIs, market trends, and growth initiatives.Cross-Country Coordination: Work in close alignment with other country leaders and the global sales organization to leverage international best practices.QualificationsMinimum 10 years of senior B2B sales leadership experience, ideally in security, cash logistics, fintech, enterprise services, or transportation.Proven ability to sell complex integrated solutions (technology + services) to banks and retailers.Experienced in leading national sales teams, setting strategy, and executing at scale.Fully bilingual in French and English (spoken and written).Deep knowledge of the Canadian market, including regional business norms and bilingual communication needs.Strong financial acumen and experience in contract negotiation, forecasting, and P&L responsibility.Strong leadership, motivational, and interpersonal skills, with a proven ability to attract and retain top talent.Comfortable with regular travel across Canada.The organization offers a broad portfolio of integrated solutions, including:Tech-enabled cash ecosystem and automation platforms supporting banks and retailers with secure, intelligent devices and software.AI-powered live surveillance systems, combining human monitoring with advanced threat detection for real-time security management.Secure transportation, risk management, and physical guarding services across commercial and critical infrastructure sectors.