Video Content Creator

1. Scriptwriting & Storyboarding➢ Write and develop compelling scripts and storyboards that effectively communicatethe value of higher education and branded content, tailored to inspire and engagetarget audiences.➢ Provide clear guidance on video editing styles to ensure the final product aligns withcreative vision and client goals.➢ Tailor video concepts to resonate with target audiences, including students, parents,and educators.2. Content Creation➢ Produce a range of video content, including promotional videos, student testimonials,informational pieces, and branded content, all aligned with the client’s objectives.➢ Conduct background research to gather insights into the client's industry andacademic offerings.➢ Prepare and present marketing proposals that include strategic content plans, goals,and deliverables for video production.➢ Maintain a general understanding of the in-house CRM system to assist withuploading and managing video assets and related content.➢ Ensure that all content is optimised for various social media platforms to maximiseengagement and reach.3. Collaboration & Communication➢ Work closely with internal teams, including marketing, design, and sales, to ensurealignment between video content and overall marketing strategies.➢ Coordinate with university clients to set shoot timelines, plan content, and ensure thatall necessary resources are in place for a successful video production.➢ Communicate effectively with clients to gather feedback and make necessaryrevisions to ensure the final product meets expectations.➢ Serve as a trusted advisor to clients, offering insights and recommendations oncontent marketing strategies.4. Professional Development & Innovation➢ Continuously seek feedback to improve content quality and effectiveness of videocontent.➢ Stay updated on industry trends and social media platforms to inform and refine videostrategies.➢ Actively pursue opportunities for skill enhancement and professional growth in videocreation, editing, and content marketing.➢ Manage multiple video projects from concept to completion, ensuring deadlines aremet and quality standards are maintained.