VP, DTC & Brand Marketing

Functions: Marketing, Growth, E‑commerce, Communications Industries: Consumer Electronics · Kitchen Appliances · LifestyleAbout TyphurTyphur is redefining precision cooking with AI-driven, beautifully designed kitchen appliances. Our portfolio (e.g., Sync Air Fryer, Sync Oven, ThermoProbe) combines advanced sensing, computer vision, and a premium user experience. We’re scaling our U.S. direct‑to‑consumer business and brand presence, and we’re hiring a VP to lead DTC revenue and brand marketing end‑to‑end.The RoleAs VP, DTC & Brand Marketing, you will own Typhur’s U.S. DTC P&L and build a world‑class, design‑forward brand. You’ll lead a multidisciplinary team (performance, brand, PR/comms, influencer, content, CRM/lifecycle, site/CRO) and orchestrate integrated campaigns that drive profitable growth while elevating brand equity.What You’ll DoP&L & GrowthOwn DTC revenue, margin, and forecasting; set channel mix and budget to hit growth and ROI targets.Establish annual/quarterly plans, promo & launch calendar, and pricing/discount guardrails.Brand & CommunicationsDefine brand strategy, positioning, and visual identity; ensure consistency across all touchpoints.Lead PR/comms (reviews, media relations, creator press kits, events) and executive thought leadership.Performance & LifecycleOversee paid media (Meta, Google/YouTube, Programmatic, Affiliate); build a rigorous creative testing engine.Lead CRM/lifecycle (Klaviyo) — segmentation, flows (welcome, post‑purchase, replenishment, win‑back, VIP), and SMS.Content, Creator & CommunityBuild a scalable creator/influencer program (UGC, hero films, recipe/story content) with clear attribution.Partner with Culinary/Creative to produce best‑in‑class product education and social storytelling.E‑commerce & CROOwn site merchandising, PDP quality, landing pages, and conversion rate optimization (GA4 + testing tools).Stand up performance dashboards and experimentation cadence; turn insights into actions weekly.Cross‑functional LeadershipPartner with Product for launches and with Sales (Amazon/Retail) to maintain price & message parity.Lead and mentor an LA‑based team; manage agencies and vendors to performance SLAs.Travel: ~10–20% for shoots, events, and partner meetings.What Success Looks Like (12 Months)DTC revenue and gross margin targets achieved; ROAS ≥ 3.0 with clear incremental lift.Healthier unit economics: improved CAC/LTV, AOV +10–20%, repeat rate +5–10pp.Brand health up: growth in branded search, media reviews, creator share of voice, and social engagement.Site KPIs improved: PDP CVR up, cart/checkout drop‑off down, return rate controlled.A high‑performing team and agency bench operating on a predictable experimentation rhythm.What You Bring10+ years in DTC/eCommerce/Brand Marketing, including 4+ years leading teams.Demonstrated success scaling a premium consumer brand (kitchen, lifestyle, or consumer tech ideal).Deep hands‑on expertise in Shopify Plus, GA4, Meta & Google ads, YouTube, Affiliate/Influencer, Klaviyo CRM, CRO/A/B testing, and attribution.Strong brand storytelling and PR/comms instincts; ability to brief and judge creative that sells.Proven P&L ownership, budget management, and agency leadership.Data‑driven with a builder mindset; comfortable moving from strategy to sleeves‑rolled execution.Nice to HaveBackground at brands such as Breville, Our Place, Simplehuman, Ember, HexClad, Anova, Fellow, SharkNinja, Dyson US, Ooni, Caraway.Hardware launch experience (review programs, embargoes, seeding) and retail+DTC price coordination.Familiarity with VWO/Optimizely, Looker/Tableau, and the broader Shopify app ecosystem.Team & Tools (initial stack)Direct reports (phase 1–2): Performance Marketing Manager, Lifecycle/CRM Manager, Content Producer, PR/Comms Manager, Influencer Manager, E‑commerce Merchandising Manager.Core tools: Shopify Plus, Klaviyo, GA4, Meta Ads Manager, Google Ads, testing/analytics (VWO/Optimizely, Looker/Tableau).Compensation & Benefits (LA market guidance)