Web Content Writer

Job Description - Web Content WriterLocation: Karachi (On-site)Company: Sowaan Private LimitedEmployment Type: Full-timeAbout the Company:Sowaan Private Limited is a technology company with a global presence, dealing in diverse businesses across multiple countries. The company encompasses multiple business entities including Sowaan Business (an IT firm), Sowaan ERP (a comprehensive ERP solution for SMBs), Sowaan Workspaces (modern office solutions), and HatifOne (call center software solutions). Each business entity is geared towards providing innovative and tailored solutions to meet the needs of various industries.About the Role:We are seeking a skilled and creative Web Content Writer to join our team in Karachi. The ideal candidate will be responsible for developing, managing, and optimizing engaging web content that supports our brand voice and business objectives. This role involves close collaboration with the marketing, design, and product teams to ensure consistent and effective communication across all digital platforms.Key Responsibilities:Write, edit, and proofread high-quality web content for websites, blogs, and landing pages.Develop and execute content strategies aligned with marketing and brand objectives.Conduct thorough research on industry-related topics to ensure accuracy and relevance.Optimize content for SEO and improve search engine visibility.Manage and update content using content management systems (e.g., WordPress, HubSpot).Collaborate with cross-functional teams to ensure consistency in messaging and tone.Monitor content performance and suggest improvements based on analytics insightsQualifications:Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field.1–3 years of proven experience as a content writer, copywriter, or similar role.Excellent writing, editing, and proofreading skills with attention to detail.Strong research and analytical abilities.Knowledge of SEO principles and keyword optimization.Experience with CMS platforms (e.g., WordPress, HubSpot).Ability to manage multiple projects and meet deadlines.Excellent communication and teamwork skills.Preferred Skills (Nice to Have):Experience writing for the technology, software, or SaaS industry.Familiarity with SEMrush, Ahrefs, or Google Analytics.Basic understanding of HTML and digital marketing fundamentals.Creative mindset with the ability to generate fresh and engaging content ideas.How to Apply:If this sounds like you, feel free to send your resume and portfolio at hameed.taj@sowaan.com with the subject line "Web Content Writer - Job Application".