Web Marketing Planner

Job DescriptionYou will be responsible for a newly launched AI-based contract database service. In this role, you will maximize the performance of the service website through analysis, planning, and execution of improvement initiatives.Key ResponsibilitiesDesigning communication scenariosPlanning and directing website content aligned with business strategyPlanning and executing lead generation campaigns using web ads and external mediaSelecting SEO keywords and directing content creationImplementing measures to improve site navigation and conversion rates, including A/B testingMeasuring and analyzing results using various marketing toolsSetting and managing KPIs and KGIsPlanning and executing new marketing initiativesSpecific responsibilities may be adjusted based on discussion.Why This Role is AttractiveWork in a small, agile team handling everything from planning to execution and reviewPlay a key role in a rapidly growing organizationGain broad experience across all aspects of B2B web marketingRequired QualificationsNative-level Japanese proficiencyExperience in B2B marketing within a corporate environment, committed to quantitative website goalsExperience in planning, directing, and improving corporate service websitesData-driven website improvement experience using tools such as GA4Basic knowledge of SEO and website UI/UX to optimize contentBasic HTML/CSS knowledge with experience in simple coding/modificationsExperience planning and executing LPO/EFO/CRO initiativesPreferred QualificationsExperience in formulating strategies based on business policies and leading cross-functional projectsExperience directing external partners (agencies, writers, contractors)Experience with CRO and EFO initiativesExperience managing tags and custom settings with GTMWeb design and coding experienceExperience with back-office SaaS services