WESTERN EU MARKETING MANAGER

Nata nel 1872, Fratelli Polli Srl è ben presto divenuta azienda leader nel settore delle conserve vegetali e delle salse, conquistando un ruolo da protagonista nel mercato nazionale e internazionale.Presente in 56 paesi del mondo, la sua visione è improntata alla coerenza fra valori aziendali, qualità degli ingredienti e dei prodotti, fedeltà alle esigenze del consumatore.Posizione:InnovationoAnalyse food trends, consumer understanding, market data and manage cross-market innovation researches, concept and product test (both quali and quanti);oHunt new ideas and Business solution in coherence with the Brand strategy;oTranslate New Product Development into product strategy (1-3years), transforming each industrial or R&D innovation into a consumer success;oLead central cross-functional team into innovation flowProject leadershipoBUs coordination, making a bridge on: Innnovation Projects, Mktg activities, Packaging and communication declinations, and all operative matters between HQ and European BUsRoll out Plan and Marketing Activity PlanoSupport BUs to develop impactful customer presentationsoSupport BUs to develop marketing activities to speed Awareness/trial or to create frequency/RepurchaseTrade Marketing: Work in close relationship with sales dept. developingoTrade marketing Strategy to define priorities per Area/Customer/FormatoTrade marketing activities to improve Shelf visibility, product appealing and speed selloutoAssortment and price analysisomonitoring promo impact and effectivenessoInstore activationsoleading new product launches and updating their performancesBusiness MasteringoBudget performance monitoringoMargin/Mix/portfolio analysis & optimizationoMarketing and trade marketing SpendingRequisiti:Strong experience in Projects management (think x objectives, define priorities, establish strong relationship with functions, coordinate countries, lead timing…)Strong Leadership and Relation skillGood Experience in communication leading process, media plan and consumer activityGood Analytical and Financial skillsFluent English. French and German as a plusGood Presentation skillsExperience in packaging managementProactivity, Creativity and open minded5 years in MKTG managementExperience in FMCG is a must. Experience in International background and in ambient-food it’s a plusAltre informazioni:REPORTING TO: CHIEF MARKETING OFFICERLOCATION: HQ Monsummano Terme (PT)