About the CompanyXandres is committed to expanding brand awareness in a stimulating environment with a strong can-do culture surrounded by pleasant people. About the RoleIn this job, you combine strategic planning, cultural insight, and marketing execution to ensure the brand resonates with diverse audiences while maintaining a consistent international identity. Through insight-driven plans, compelling storytelling, and creative execution, you will shape Xandres’ international growth trajectory — with a strong focus on accelerating our presence in the Netherlands and Germany. ResponsibilitiesDefine, together with the management, and execute the international brand strategy to deliver profitable international growth.
Shape and maintain a coherent, consistent and relevant brand identity across markets. Monitor consumer trends and behaviours to identify opportunities and adjust messaging accordingly. Grow brand awareness through well-targeted international media campaigns. Collaborate with internal teams (design, retail, e-commerce) and local agencies to localize campaigns effectively. Champion the Xandres brand across all consumer touchpoints. Lead initiatives for product and collection storytelling, new launches, and brand-curated events. Support international wholesales with brand tools, activation plans, and by creating attractive sales events. Track brand performance, making data-driven decisions to refine strategy. QualificationsDegree in marketing, communication, fashion management or related field.
Proven experience in managing multi-market brand campaigns. Experience in managing the German market from a brand perspective. Solid knowledge of media, digital marketing, CRM, social media, and PR strategies. Required SkillsBrings minimum 5 years of experience in international brand marketing, preferably in fashion or lifestyle sectors. Has a deep understanding of branding, visual communication, and consumer psychology. Thinks strategically and acts hands-on. Combines creativity with analytical thinking. Has excellent communication and presentation skills. Understands how to balance global brand consistency with local relevance. Is highly collaborative and thrives in a fast-paced, cross-functional environment. Has experience working with media management.
Has experience in an omnichannel environment (retail, digital, wholesale). Is fluent in English. German is a plus. Preferred SkillsExperience in managing the German market from a brand perspective. Pay range and compensation packagePermanent contract (39h/week). Monday-Friday. Address HQ: Nijverheidsstraat 20, 9070 Destelbergen (Great Ghent area). Hybrid working: two days per week. Training courses and evolution talks to focus on your personal growth. Annual staff parties and events. Equal Opportunity StatementXandres is committed to diversity and inclusivity in the workplace. ```
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