Indriya’s bridal lines shine with regional radiance

MUMBAI: Wedding season just got a little brighter, and India is gleaming from region to region. Indriya, Aditya Birla Jewellery, has unveiled its new suite of regional bridal collections, crafted for brides who wear heritage with pride and dream in the colours of their culture. Announced nationally on 18 November, the four collections: Anantara, Padma Ranjini, Raasvi and Rajashree, draw inspiration from the artistic, architectural and spiritual legacies of Andhra Pradesh, Telangana, Karnataka, Rajasthan, Gujarat and Maharashtra. Each range is designed as an heirloom in the making, blending timeless techniques with contemporary elegance. Anantara, created for brides in Andhra Pradesh, Telangana and Karnataka, is steeped in the sacred detailing of Dravidian temple sculptures, especially the Hoysala marvels at Chennakeshava and Keshava Temples. Its three layers echo celestial symbolism, from Garuda Haar and Kaasu Maala elements to the divine impressions of Ganesha and Lakshmi. Padma Ranjini, tailored for Rajasthan, transforms the region’s royal artistry into modern bridal splendour. Lotus motifs from the Padma Gate, Pichwai influences, red and white jadai work, and talismanic charms come together across the Padma Aad, Timaniya and Hamel to create a set steeped in meaning and majesty. Rajashree, crafted for Maharashtra, pays tribute to the state’s regal craftsmanship. Chandrakor Tilak, the mighty simha of Chhatrapati Shivaji Maharaj and the sacred Saaj Haar form the trio that reflects dharma, strength and cultural devotion. Raasvi, celebrating Gujarat, blends joy, ritual and heritage through layers inspired by temple carvings, toran tassels, Kalighati artistry and the Pankhi motif. Gold chains, floral cascades and ruby jadai create a luminous statement for the vibrant Gujarati bride. Indriya CEO Sandeep Kohli, said the collections honour India’s cultural richness and deepen the brand’s connection with brides who value authenticity and craftsmanship. Head of marketing and visual merchandising Shantiswarup Panda, added that the designs bring a bride’s long-held dreams to life through storytelling rooted in heritage. Head of design Abhishek Rastogi, said the vision was to capture the soul of India’s artistic traditions through intricate kaarigari and contemporary refinement. With craftsmanship this evocative, every piece seems to whisper its own love song. Dil abhi bhara nahin.