Pratik Bane steers his way to Starcom India

MUMBAI: Pratik Bane has swapped his perch at FCB Kinnect for a director's chair at Starcom India, where he's now steering media planning and strategy for a clutch of heavyweight brands. The move came in September. Bane previously handled several accounts at FCB Kinnect including TVS, Van Heusen, Oberoi Hotels & Resorts, Canara Robeco Mutual Fund and Skechers as an account director media. At FCB Kinnect, where he spent five years and nine months, Bane climbed from manager of media strategy to director of the data centre of excellence. In his final role, he drove data-driven strategies across the FCB Group in India, wielding tools like Mintel, GWI, SimilarWeb and Comscore to shape new business pitches and brand reviews. The Mumbai-based strategist brings an arsenal of digital marketing skills honed across affiliate marketing, search engine advertising, display remarketing and paid social. His toolkit spans Google Analytics, Google Ads, Facebook Business Manager and Google Tag Manager. Before FCB Kinnect, he cut his teeth at Performics India managing affiliate and search marketing, and earlier still at Crisil Global Research & Analytics, where he ran sales and marketing for the Asia Pacific region. Armed with an MBA in marketing and multiple certifications, Bane now faces the task of crafting campaigns that marry data with creativity. His passion, he says, is creating work that drives growth and value. With Starcom's resources and his roster of blue-chip clients, he'll get ample opportunity to prove it.