The best Black Friday deals on the products we love, from sunrise alarm clocks to dehumidifiers

Like Christmas Day, Black Friday has long since ceased to be a mere “day”. Yuletide now seems to start roughly when Strictly does, and Black Friday kicked off around Halloween, judging by the landfill of exclamation-marked emails weighing down my inbox.
Black Friday is a devil worth dancing with if you want to save money on products you’ve had your eye on – and it can pay to start dancing now. Some of the Filter’s favourite items are already floating around at prices clearly designed to make them sell out fast. Other deals won’t land until the big day itself on 28 November, or even until the daftly named Cyber Monday (1 December).
As ever, we’d encourage you not to buy anything unless you really need it and have the budget to do so – read our advice on how to shop smartly.
We’ll keep this page updated over the next few days with more genuine Black Friday bargains on the Filter’s favourites, from Anker battery packs to KidiZoom cameras via the espresso machine you loved more than any other product this year.
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How we selected these deals (and excluded others)
The key to shopping smart on Black Friday, Cyber Monday or any discount event is to know what you want – and we’re here to help you target the good stuff. We’ve tested thousands of products at the Filter in 2025 and warmly recommended hundreds of them, including many that have genuinely good Black Friday discounts.
Instead of listing price cuts on all the products we’ve featured, we’ve focused on the things you’ve liked the most this year, and looked for deals that undercut their long-term average prices by a significant amount. Ideally, their Black Friday price will be their lowest of the year.
We don’t take retailers at their word on discount size, either. Amazon may say it’s “70%” off the RRP, but we study the price history of every item using independent tools such as the Camelizer to find out how generous a discount really is. If an item’s price has been all over the place in 2025, we’ll give the average price below instead of a “was …” price, so you can judge how good a deal it is.

At the Filter, we believe in buying sustainably, and the excessive consumerism encouraged by Black Friday doesn’t sit easily with us. However, we also believe in shopping smarter, and there’s no denying that it’s often the best time of year to buy big-ticket items that you genuinely need and have planned to buy in advance, or stock up on regular buys such as skincare and cleaning products.

Retailers often push offers that are not as good as they seem, with the intention of clearing out old stock, so we only recommend genuine deals. We assess the price history of every product where it’s available, and we won’t feature anything unless it is genuinely lower than its average price – and we will always specify this in our articles. 

We only recommend deals on products that we’ve tested or have been recommended by product experts. What we choose to feature is based on the best products at the best prices chosen by our editorially independent team, free of commercial influence.

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The best early Black Friday deals on the Filter’s favourite products
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Best toys and games deals
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Family board game that isn’t Monopoly
Azul tile laying game, £25.49 (avg £31.42) £25.49 at Amazon
The Filter team recommended this pattern-building game as an “addictive” Father’s Day gift “guaranteed to be a hit”, but it’s far too good to leave to just the dads. It’s mercifully quick to learn and suitable for tweens and up, so you and your Christmas visitors can have a bout underway faster than you can say “read the instructions”. This is the first time its price has dropped much below £30 since 2023.
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Family card game
Dobble original, £6.99 (avg £9.16) £6.99 at Amazon
Race to find the matching images in this popular observation game – one of our top tips for keeping kids entertained on long train journeys. You can mix things up with games-within-games such as “hot potato” and “catch them all”, and it’s versatile enough to suit any number of players from two to eight. This deal isn’t quite the 50% off that Amazon claims (its average price on the site is under £10), but this is its lowest price of 2025.
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EA Sports FC 26
EA Sports FC 26 for PS5, from £34.99 (was £69.99) £34.99 at PlayStation Store £37.99 at Amazon
EA’s FC 26 was released to great fanfare in September, and it’s proved to be one of Amazon’s best Black Friday sellers so far. As Ben Wilson explains in his four-star review, this versatile game is a sim offline and a whole other beast online, where it’s purely an esport with shots and goals prioritised over defending. Unusually, Amazon is beaten to the lowest price on this one – by the PlayStation store, no less.
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The best tech deals
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Silk sleep headphones
Snoozeband Silk, £84 (was £99) £84 at Snoozeband
Block out the world and drift off to whatever music, podcast or white noise you choose with this comfy silk sleep mask that incorporates flat Bluetooth speakers for pairing with your phone. It impressed our writer Jane Hoskyn in her mission to find sleep aids that actually work, but she found it a little pricey – so this discount is very welcome, and makes the Snoozeband an even better Christmas gift idea.
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Running watch with Spotify
Garmin Forerunner 165 Music smartwatch, £208.05 (was £289) £208.05 at Amazon
One of our favourite fitness tech gadgets, Garmin’s GPS smartwatch can’t run a marathon for you, but it sure can help ease the pain with its pace-tracking tools, offline Spotify support and 19-hour battery life. Amazon outdoes its rivals with this early deal on the aqua green edition of the watch, now at its lowest price ever.
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Professional DJ headphones
AiAiAi Audio TMA-2 DJ headphones, £124.94 (was £159) £124.94 at Amazon
Many headphones claim to be pro or DJ-level, but this modular set is a favourite with actual DJs. DJ and producer Sophie Lloyd told the Filter’s Kate Hutchinson that she loves the sound quality, size and durability of these phones, adding that their modular design means “you can buy a new lead or earpieces separately, which is essential when you’re using them all the time”. This Black deal takes them to their lowest price of 2025.
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Portable Bluetooth speaker
Bose SoundLink Flex 2nd gen, £108.95 (was £149.95) £108.95 at John Lewis £108.95 at Amazon
This fab portable speaker boasts 12-hour battery life, durability and a range of swish colours, making it a must-have for university life and beyond. It’s a superb piece of kit for the price, with excellent sound quality, nine-metre Bluetooth connectivity and smart TV support.
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The best home deals
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Heated fleece throw
Silentnight luxury heated throw, from £36 (was £45) £36 at Boots £36.25 at Amazon
One of Amazon’s best sellers this Black Friday but 25p cheaper at Boots, Silentnight’s toasty fleece blanket was one of the lighter and thinner options in our best heated throws roundup. That makes this 120 x 160cm throw ideal for wrapping around yourself (and no-one else) on the sofa as the evenings grow ever colder.
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Smart baby monitor
Owlet Dream Sock, from £199 (was £299) £199.99 at John Lewis £199 at Amazon
Owlet’s feature-packed smartphone-compatible baby monitor was one of the favourite baby products when we spoke to parents last year. If you’d rather not give your £199 to Amazon, John Lewis is only 99p more.
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The best combination steam cleaner
Vax Steam Fresh Total Home mop, from £84 (was £160) £84 at Amazon £84.99 at Currys
Emerging from Stuart Andrews’ best steam cleaners test as the “best combination cleaner”, Vax’s versatile mop proved easy and effective to use on multiple surfaces and tight corners. The handheld bit detaches easily from the body then slots back in when needed, and you get an array of brushes, scrapers, pads and nozzles. This dirt-blitzing package has dropped more than 40% at Currys and Amazon.
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Smart wake-up and reading light
Philips SmartSleep sleep and wake-up light, £139.99 (avg £179.61) £139.99 at Philips £139.99 at Amazon
When testing products for his guide to the best sunrise alarm clocks, our writer Pete Wise was struck by how well this one worked as a reading light. “Even when a bright setting is selected, the light seems relatively mellow and restful,” wrote Pete, who also liked the range of alarm sounds and audio input option. He found it a little too expensive, however – and it’s still north of £100, but somewhat less so.
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The best heated clothes airer
Dry:Soon Deluxe heated airer, £159.99 (was £199.99) £159.99 at Lakeland £159.99 at Amazon
A heated airer dries your clothes fast enough to avoid the dreaded stink of slow-dried laundry, and without the cost or noise of a tumble dryer. Lakeland’s three-tier heated airer – the top performer in our heated airers test – has proved enduringly popular with the Filter’s readers, and is now at its lowest price ever. Lakeland has also dropped the price of the airer with cover to £195.98 for Black Friday.
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The best hybrid mattress
Otty Original Hybrid double, £627.75 with code THEFILTER7 (was £647.99) £627.75 at Otty
The most comfortable and supportive foam-and-springs hybrid of all the mattresses we’ve tested, the Otty already came at an impressive price of £647.99 for a double, but the Filter’s exclusive code gives you a small but perfectly welcome additional 7% off for Black Friday. For a deeper dive into this cosy mattress, read our Otty Original Hybrid review (spoiler: it gets five stars). Otty is now bundling two of our favourite pillow (usually £69.99 each) in with each mattress order, too.
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Simba Pro hybrid mattress
Simba Hybrid Pro king size, £948.27 (was £1,299) £948.27 at Simba
Mattress “discounts” may seem to be a 24/7/365 thing, but UK watchdogs have given companies short shrift over money-off claims that aren’t all they seem. We’ve certainly noticed Simba playing by the rules lately, and its current 30%-off sale is the first we’ve seen in months. The excellent Simba Hybrid Pro, another of our best mattresses, is now hundreds of pounds cheaper in all sizes, from single (now £599.25) to super king (now £1,091.22).
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Wool mattress topper
Woolroom Deluxe wool topper (double), from £148.74 (was £174.99) £148.74 at Amazon £165.74 at the Woolroom
The sustainably sourced wool in Woolroom’s bedding is a hypoallergenic temperature regulator, helping to keep you warm in winter and cool on hotter nights. The company’s deluxe mattress topper adds a touch of softness to a too-hard mattress, and is one of the easiest toppers we tested to move and store. Woolroom’s 35% isn’t quite as big a discount as Amazon’s, but it applies to everything on its site, including duvets, mattresses and linens.
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Powerful pressure washer
Bosch UniversalAquatak 135 high pressure washer, £135 (was £209) £135 at Currys £135 at Amazon
Blitz the gunk from your patio, decking, gutters and any flat surface you find yourself unable to resist pointing the nozzle at. Our writer Andy Shaw found the UniversalAquatak to be the most powerful of all the pressure washers he tested, and he thought its price was reasonable too. It’s now even cheaper for Black Friday, although not quite its lowest price of 2025 – it was briefly (very briefly) under £120 for Prime Day.
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Shark vacuum cleaner
Shark PowerDetect vacuum, £314 (was £549) £314 at Shark £314 at Amazon
A vacuum cleaner that empties itself? Yes please, said our writer Andy Shaw in his roundup of the best cordless vacuum cleaners – and you agreed, making Shark’s ingenious and powerful cordless cleaner one of your favourite products of the year. Vacuums that look after themselves don’t come cheap, and it’s great to see this one heavily discounted at Shark’s own website as well as at Amazon.
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The best robot vacuum cleaner
Eufy X10 Pro Omni, £499 (was £579) £499 at Amazon £499 at Argos
You wait a lifetime for a self-emptying vacuum cleaner, then Black Friday brings you two at once. The Eufy X10 was named “best overall” by Stuart Andrews in his guide to the best robot vacuums, and it’s already one of the fastest-selling items in Amazon’s Black Friday sale. Its price cut isn’t quite the 38% Amazon suggests, because it cost £579 throughout 2025, but this is still a legitimately good deal.
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Damp-destroying dehumidifier
ProBreeze dehumidifier, from £151.99 (was £189.99) £159.49 at ProBreeze
This “workhorse”, which “extracted moisture powerfully” in our best dehumidifiers test, has tumbled to its lowest price of the year (except for a few days in May, because no one buys dehumidifiers in May). If the recent cold snap gave you the condensation blues, here’s your chance to snap up the ProBreeze for a chunk below its average Amazon price of just over £180.
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Cuddly heated throw
Beurer HD150 heated throw, £79.99 (was £84.99) £79.99 at Amazon
Beurer’s “soft and sumptuous” fleece blanket was crowned “best throw overall” in our guide to the best electric blankets thanks to its ability to get toasty fast without using much energy. A fiver off is not a massive discount, but this is its cheapest recent price on Amazon, where it normally costs £84.99 – and other retailers still want over £100 for it. We’ll bring you any non-Amazon deals that emerge in the coming days.
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Google video doorbell
Google Nest doorbell, from £119.98 (was £179.99) £119.98 at Amazon £129 at Currys
Sort the cold-callers from the welcome visitors when they’re still metres away from your front door, with this outstanding battery-powered doorbell that crashes to its lowest price since Black Friday 2023. Andy Shaw named it the best video doorbell overall, but lamented that you also have to fork out for a Nest Aware subscription at £80 a year to save recordings.
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Budget electric blanket
Slumberdown Sleepy Nights electric blanket, king size, from £30.59 (was £45.99) £30.59 at Amazon £34.20 at Slumberdown
This Slumberdown Sleepy Nights performed admirably in Emily Peck’s test of the best electric blankets, heating quickly to a temperature that was comfortable to keep our reviewer warm through the night. It also has elasticated fitted straps to make fitment easy, and comes in a variety of sizes to suit your bed size. It’s the king-size one that’s been discounted.
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Subscription-free video doorbell
Eufy Security doorbell E340, £74.99 (avg £151.29) £74.99 at Amazon
Lots of video doorbells and home surveillance systems come with a recurring subscription to access some of their features, which you may wish to avoid. If so, then the Eufy Video Doorbell E340 was Andy Shaw’s pick in his testing of the best video doorbells out there. He liked the E340 precisely because of its dual camera setup to make keeping an eye on parcels a breeze, plus the onboard storage to stick it to cloud storage. Reliability of movement detection needed some work, though. At £74.99 from Amazon, it’s also at its lowest price ever this Black Friday from the big online retailer.
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The best kitchen deals
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Ninja assisted barista coffee machine
Ninja Cafe Luxe ES601UK, from £439 (was £549) £439 at Amazon £449.99 at Currys
Having cornered the market in air fryers, Ninja now has its eye on all your kitchen needs, starting with your morning coffee – however you take it, from cold brew to latte. The “sublime espresso”, “ingenious milk frother” and Barista Assist feature of the Ninja Luxe impressed our writer Sasha Muller enough to win it a place in the best espresso machines and best coffee machines, where Sasha noted that “you get a lot for your money” even at full price.
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Great value kettle
Kenwood Ripple Kettle, from £27 (was £39.99) £27 at Currys £27 at John Lewis £29 at Amazon
The best budget kettle in Rachel’s best kettles test, the handsome Kenwood looks more expensive than even its RRP suggests, and impresses with a wide pouring spout, single-cup boil and two water windows. Currys has the best Black Friday deal so far, with the white edition dropping to a bargain £27. At John Lewis it’s £28 for white or eggshell blue, while the Amazon deal is for midnight black.
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Guinness draught pourer
Guinness Nitrosurge device, £19.99 (was £30) £19.99 at Amazon
This curious-looking device is a widget on steroids. It brings the nitro beer effect to your Guinness at home, enabling you to pour the black stuff in two-part draught style, just like any good bartender. It’s a brilliant Christmas gift idea, now with a third wiped off its price … so, sincere apologies if you bought it last week when we first recommended it. Note you’ll need to buy special Nitrosurge Guinness too, but that’s also in the Black Friday sale, at £16.50 for a pack of 10 one-pint cans.
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Versatile espresso maker
De’Longhi Stilosa espresso machine, £84.55 (was £89) £84.55 at Amazon
The promise of “ludicrously tasty” espresso and “perfect microfoam for silky cappuccinos and flat whites” proved so irresistible that this was one of the Filter recommendations you loved most in 2025. Our writer Sasha Muller was already wowed by its affordability in his espresso machines test, and it’s rarely discounted at all, so we’re not too sad to see it drop just a few pounds for Black Friday.
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Capsule coffee machine
Philips L’or Barista Sublime, from £45 (avg £69.40) £45 at John Lewis £47.99 at Amazon
The price of this sleek machine has bounced between £105 and about £60 since 2023, only ever dipping to £45 for Black Friday each year. Its compatibility, compactness and coffee impressed the Filter’s cuppa connoisseur, Sasha Muller, enough to be named “best capsule machine” in his bid to find the best coffee machines.
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Ninja air fryer
Ninja Double Stack XL, £188 (was £269.99) £188 at Ninja £188 at Amazon
If you’re still holding out on buying an air fryer, here’s a rare chance to grab a big-name, big-capacity Ninja without the big price tag. Not quite so big, anyway. Rachel Ogden named the Double Stack XL “best compact air fryer” in her guide to the best air fryers, but with its 9.5lL capacity and four cooking levels, this thing can cook a lot. Still not cheap, but far below its average price of £229.
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The best blender
Braun PowerBlend 9, £140 (was £199) £140 at Amazon £140 at AO
You can spend about £500 on a premium blender, but this superb model from Braun costs below £200 even at full price – something our best blenders tester, Rachel Ogden, could hardly believe when she named it “best overall”. Hold on to your smoothie, Rachel, because it’s now less than £150, and not just at Amazon.
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Tefal air fryer
Tefal Easy Fry Dual XXL, from £119 (was £199.99) £119 at Argos £119.99 at Amazon
Tefal is known mostly for its ActiFry tech, so when Rachel Ogden crowned the Tefal Easy Fry Dual XXL as the best air fryer, it made sense. She found it to be a sublime all-rounder in her testing, handling both chips and frozen food very well. With an 11-litre capacity, it’s also Tefal’s largest dual zone air fryer, making it handy for cooking a lot of food for larger families when you need to.
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The best kettle we’ve tested
Bosch Sky kettle, £64.99 (avg £85.38) £64.99 at John Lewis £64.99 at Amazon
Crowned overall winner in Rachel Ogden’s missions to find the best kettles, this Bosch beauty now comes at a price offer you can’t refuse – and not just from Amazon. “A brilliant blend of robust form and function” wrote Rachel of this fashionably industrial-looking kettle, whose features include a low minimum boil (300ml), keep-warm setting and touch controls. Now its lowest price ever, in white or black.
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The best personal care appliance deals
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Sunrise alarm clock
Lumie Sunrise Alarm, from £29.99 (was £49) £29.99 at Amazon £37.49 at Boots
One of your favourite Filter recommendations of the year, this gentle sunrise alarm clock will wake you up with kittens purring, birdsong, gently brightening light – or a plain old alarm sound if you prefer. It’s been around for a few years and saw a price hike in 2022 (cost-of-waking-up crisis?) before settling at just under £50 from most retailers, so this is a deal worth grabbing.
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Water flosser
Waterpik Ultra Professional, from £59.99 (was £91) £59.99 at Amazon £73 at Currys
Blast the gunk from your gums without having to grapple with floss. The Waterpik Ultra is a countertop model so it takes up more space than the cordless type, but this gives it more versatility and saw it score top marks with our water flosser tester Alan Martin. If you’d rather avoid Amazon, you can find it discounted by other retailers, albeit not by as much.
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The best IPL device
Philips Lumea 9900 BRI951/01, £377.99 (avg £501.33) £377.99 at Amazon
IPL (intense pulsed light) hair remover devices promise to banish stubbly regrowth without the pain of waxing and epilation – at a price. The Philips Lumea 9900, Lise Smith’s pick for best IPL device overall, has cost as much as £599.99 for much of the year, and occasional discounts rarely go below £450. Amazon’s current price shaves more than £40 off any other Black Friday deal we’ve found for this version, which comes with four attachments.
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The best beauty deals
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A bargain beauty Advent calendar
W7 Beauty Blast Advent calendar, £16.95 (was £19.95) £16.95 at Amazon
Advent calendars are a Christmas staple, and we’ve seen lots of brands try to put a different spin on them in the past – beauty Advent calendars are some of the most prominent. This W7 Beauty Blast calendar provides excellent value for money at a deal-busting £16.95 from Amazon, especially as it provides genuinely useful products for most folks. The likes of the eyeshadows, primers, lip balms and such are travel-size, but apart from that, Sarah Matthews had little cause for complaint in her ranking of the best beauty Advent calendars.
For more:• The best Black Friday beauty deals• Big savings – or big regrets? How to shop smart this Black Friday • How to avoid bad Black Friday laptop deals – and some of the best UK offers for 2025• How to avoid bad Black Friday TV deals – and some of the best UK offers for 2025