Ad Tech & Digital Tracking Engineer

Key Responsibilities:Implement, manage and optimise tracking pixels and APIs (TikTok Pixel, website events, conversion endpoints).translate into actionable website/landing-page tracking strategy.Integrate client websites with ad platforms and analytics tools: ensure data flows from website → tracking layer → ad platform → analytics dashboard.Work with web development team to ensure proper tagging, event standardisation (e.g., pageview, add-to-cart, purchase), data layer setup, and server-side or client-side tracking as needed.Analyse data from campaigns and website events, create reports showing how algorithm/ads → website behaviour → conversion, and present to clients.Troubleshoot tracking issues, data discrepancies, and ensure tracking integrity (data accuracy, minimal event loss).Maintain documentation of tracking setups, data pipelines, APIs, tag management, and performance benchmarks.Stay updated on TikTok algorithm updates, ads product changes, tracking/attribution best practices, and advise clients accordingly.Collaborate with the marketing operations, web development, analytics, and client-service teams to deliver integrated tracking & performance solutions.Qualifications:Bachelor’s degree in Information Technology, Computer Science, Marketing Technology, or related field.3-5 years of experience in digital marketing technology, ad tech, performance marketing or tracking/analytics implementation.Hands-on with tracking and analytics tools (TikTok Pixel, Google Tag Manager, Meta Pixel, Google Analytics/GA4, etc.).Experience implementing website tracking (pixels/events), API integrations, conversion modelling, data flows.Good knowledge of web technologies (HTML/CSS/JavaScript), at least basic understanding of server-side implementation/tracking.Strong analytical skills: able to interpret campaign and website data, draw insights regarding algorithm/ads optimisation, conversion paths.Good communication skills: able to explain tracking/tech setups to clients, marketing teams, non-technical stakeholders.Up-to-date with digital advertising ecosystem, algorithm changes (especially TikTok), privacy/attribution/tracking issues.