Job Summary: We are seeking a strategic and customer-focused Product Owner to lead the development and optimization of our digital insurance platform focused on online sales. This role integrates product development, digital marketing, and multi-channel collaboration to drive online conversions and manage drop-offs through offline channels such as agency partners and telemarketing teams. Key Responsibilities: • Define and maintain the product roadmap for the digital insurance website, enhance user experience and streamline the online purchase journey. • Initiate product request to the Product Development Committee based on market insights and business strategy.
• Collaborate to define product specifications, system modification, and perform UAT • Work closely with web developers and the IT team to ensure the website is fully integrated with core insurance systems (e. g. , policy issuance, payment, CRM). • Collaborate with the digital marketing team to plan and execute campaigns that drive traffic and conversions. • Identify and analyze drop-off points in the digital purchase journey. • Develop mechanisms to capture and redirect dropped leads to offline channels such as Agency and Telemarketing teams for proactive outreach and conversion.
• Coordinate with agency, telemarketing, and bancassurance teams to ensure product and campaign alignment across all channels. • Own and prioritize the product backlog, writing user stories and acceptance criteria for website development. • Lead sprint planning and reviews with UX/UI design and development team. • Define and track KPIs such as traffic, bounce rate, conversion rate, drop-off recovery rate, and campaign ROI. • Continuously optimize the platform for performance, SEO, and mobile responsiveness. Qualifications: • Bachelor’s degree in business, Marketing, Computer Science, or related field.
• 5+ years of experience as a Product Owner or Product Manager in digital platforms, preferably in insurance or e-commerce. • Insurance background is a plus• Experience working with digital marketing teams and managing cross-channel product alignment. • Experience working with IT teams and integrating digital platforms with backend systems. • Knowledge of SEO, digital marketing, and conversion rate optimization (CRO). In accordance with recruitment policy and hiring standard of AIA (Thailand) Company Limited, after completing the selection process, you are required for criminal background check before joining the company.
Your criminal record information will be retained according to the PDPA policy of the company. As per attached link [https: //www. aia. co. th/th/about-aia/privacy/candidate]
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