Social Media & Marketing Coordinator

Company DescriptionAnantara : A luxury hospitality brand for modern travellers, Anantara connects guests to genuine places, people and stories through personal experiences and providing heartfelt hospitality in the world’s most exciting destinations. From pristine islands and tropical beaches to cosmopolitan cities, tranquil deserts and lush jungles, Anantara welcomes guests for journeys rich in discovery. Job DescriptionSocial Media ManagementDevelop, implement, and manage social media strategies aligned with the resort’s brand identity and business goals. Create and curate high-quality, engaging content, including photos, videos, and copy for all social media platforms (Instagram, Facebook, LinkedIn, TikTok, etc. ).

Monitor, track, and report on performance metrics, providing insights to optimize social media campaigns and increase ROI. Engage with the audience through timely responses to comments, messages, and reviews. Collaborate with internal teams to promote events, offers, and services. Managing the social media channels related to the resort, food & beverage and wellness, and coming up with monthly content calendars. Content Creation and Marketing SupportCoordinate photo and video shoots with in-house teams and external vendors, ensuring alignment with Anantara’s brand guidelines. Work closely with the team to develop digital and print marketing materials, including newsletters, flyers, and advertisements.

Work with in house graphic designers to create engaging content to be published in social media channels. Campaign CoordinationSupport the planning, execution, and reporting of marketing campaigns across various channels, including email, social media, and partnerships. Assist in managing influencer collaborations, press visits, and brand partnerships to increase visibility and engagement. Ensure consistent branding and messaging across all campaigns and platforms. Administrative TasksManage and update the marketing content calendar, ensuring all activities are planned and executed on time. Handle purchase requests, supplier invoices, and ensure timely follow-up with the Finance department for approvals and payments.

Assist with organizing internal and external marketing meetings, including preparing agendas, taking minutes, and following up on action points. Maintain and organize marketing files, assets, and content archives for easy accessibility. Analytics and ReportingMonitor website traffic, social media analytics, and campaign performance to identify trends and opportunities for improvement. Prepare monthly reports on key performance indicators (KPIs) for social media and marketing activities. QualificationsBachelor’s degree in Marketing, Communications, Business Administration, or a related field. 2+ years of experience in social media management, content creation, or marketing coordination, preferably in the hospitality industry.

Proficiency in social media platforms and management tools (e. g. , Meta Business Suite, Tiktok, reporting tools, Insights etc). Basic copywriting and intermediate content creation skills. Experience in wellness marketing is a plus. Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and basic graphic design tools (e. g. , Canva, Adobe Creative Suite) is a plus. Excellent communication and organizational skills. Strong administrative skills with attention to detail and the ability to manage multiple priorities. Ability to work independently, multitask, and meet deadlines in a fast-paced environment. Strong analytical skills and familiarity with social media metrics, and reporting tools.