Area Franchise Manager Goa

S. No. Key Result Areas Detailed Actions Conversion to Franchisee Stores jointly with Sales team a) Shortlisting top dealers jointly with Sales team for conversion to Franchise partners. Develop and maintain list of potential Franchise partnersb) Build pipeline for conversion to Franchise stores and upgradation of franchise partners to higher tier Evaluating Retail Excellence Score (RES) and working on driving the same a) Track and drive Retail excellence through DDE for various parameters like store hygiene, visibility, Customer feedback capture, POS Billing adherence, etc.,b) Audit of Franchise retail excellence score on quarterly basisc) Creating awareness and importance of RES among franchise3 Support Delivery of All Marketing, VM Campaigns and focused product sales a) Support sales of Focussed products via placement, display and promotion through colour consulting and painting servicesb) Monitors effectiveness of VM arrangement at stores and recommends changes.c) Executes Marketing/ promotional campaigns for the Franchise Partner4 Plan Franchise Launch & coordinate Upgrade a) Coordinate the store launch plan and monitor the launch / opening process for smooth operations5 Monitor Business Performance of Franchise Stores. a) Monitor new store performance with required handholding for first 6 monthsb) Drive various measures/ plan to improve the underperforming storesc) Drive sales of Focused Value-added Products / Services through Franchise Storesd) Track ROI of Franchise Stores – through keeping a close watch on sales and cost implications6 Relationship Management and Conflict Management with Franchise Partners a) Building Relationship with Top Franchise Partners in the territoryb) Conflict Management within Franchise and non-Franchise storesc) Coordination with sales team for quick resolution of conflict and escalated issues7 Training a) Training of Franchise Dealer staff on Company systems and processesb) Train the staff on increasing conversions, upselling, cross selling and improving customer handling8 Tally & EDC Installation & Adoption a) Ensure all the stores get Tally installed after readiness and EDC machine also gets installed.b) Consent form for EDC to be collected from all finalized stores during agreement signing.c) Drive integration & Adoption for EDC & Tally across all stores9 Paint Consultant a) Hiring of PCs in a coordination with RD Zonal Associate hiring teamb) Drive productivity for PCs across all the stores ensure they are filing the required CRM data on timec) Manage performance of PCs though regular follow ups and review