Assistant Brand Manager (Mom & Baby channel)

Mô tả công việcEvent & Experiential Marketing: Build the new user acquisition ecosystem by organizing or supporting brand events, pre-natal workshops, etc to provide direct interaction with the brand.In-Store Activation: Developing and implementing new user acquisition programs, visual merchandising, and staff training in Mom and Baby chains.Digital Activation: Executing social commerce initiatives for Mom & Baby (e.g., supporting live streams on TikTok Shop, Facebook Live, etc), running digital contests, and interactive campaigns to drive immediate engagement and purchase.Collaboration: Working closely with the CCD and sales teams to ensure smooth execution of new user acquisition activities.Feedback & Optimization: Collecting real-time feedback from acquisition activities, analyzing their impact on immediate sales or engagement, and making quick adjustments.Compliance: Ensuring all programs, especially those involving sampling or direct consumer interaction, strictly adhere to the WHO Code, Marketing in IFT for FrieslandCampina, and local regulations in Vietnam.Other tasks assigned by the Line Manager.Yêu cầu công việcEducation: BS/MS degree in marketing or a related fieldExperience: at least 03 years of experience as Assistant Brand Manager in FMCG, Specialize Nutrition together with the potential and attitude required to learnStrong analytical skills, familiar with Nielsen IQ Data & AnalysisDemonstrated capacity to lead and activate brands, manage cross-functional teams, and drive channel performance.Passion to grow, Open-minded, result-oriented, hard-working and resilientTại sao bạn yêu thích làm việc tại đâyAt FrieslandCampina Vietnam, we offer more than just a job - we offer a journey to grow and make an impact. Here’s what you can expect:You’ll become a key part of our ongoing transformation and contribute to provide better nutrition for the world.You will be working with a wonderful team who are motivated to contribute and to live our purpose.Diverse development program to grow and enhance your professional journey.We offer you a competitive salary & benefits package.Opportunity to # UnleashYourNature.