Assistant Manager Digital Marketing

Key Responsibilities:Implement comprehensive monitoring systems to track brand mentions, reviews, and conversations across the internetUtilize reputation management tools (Google Alerts, Talkwalker, Brandwatch, etc) to maintain real-time awareness of online sentimentConduct regular reputation audits and competitor analysis to benchmark performanceManage relationships with online review platforms and understand their policies and proceduresRequired QualificationsBachelor’s/master’s degree in public relations / communications, marketing, or related field4-6 years of experience in online reputation management, crisis communication, or digital PRProven track record of managing reputation crises and negative publicityExpert knowledge of review platforms, social media monitoring tools, and SEO principlesTechnical Skills:Google My Business management and optimizationKnowledge of multi-platform review monitoring toolsGoogle Alerts and Google Search ConsoleSocial media native analytics (Facebook Insights, Twitter Analytics, LinkedIn Analytics)Social media monitoring tools (Hootsuite Insights, Sprout Social etc)Understanding of industry-specific review platforms (Glassdoor, Ambition Box, etc.)Basic sentiment analysis tools and reporting dashboardsContent Strategy for Reputation BuildingCreate authentic, transparent content that builds trust and credibilityDevelop thought leadership content positioning company executives as industry expertsManage corporate social responsibility communications to enhance brand reputationCreate customer success stories and case studies to showcase positive outcomesDevelop SEO-optimized content to ensure positive search results dominate first page rankingsCoordinate with internal teams to ensure consistent messaging across all channelsWeb Page Content DevelopmentCreate, edit, and optimize engaging web content that aligns with brand voice and SEO best practicesCollaborate with design and development teams to ensure content integration supports user experience goalsDevelop content calendars and maintain editorial standards across all web propertiesMonitor website analytics to assess content performance and make data-driven improvementsEnsure all web content is current, accurate, and complies with accessibility standardsCoordinate with various departments to gather information for content creation and updatesAnalytics & ReportingTrack reputation metrics including sentiment analysis, review ratings, and share of voiceCreate comprehensive monthly reputation reports with actionable insightsMonitor search engine results pages (SERPs) for brand-related queriesMeasure the impact of reputation management initiatives on business outcomesConduct regular stakeholder surveys to assess reputation among key audiencesBenchmark reputation performance against industry standards and competitors