Assistant Vice President, Regional Marketing Specialist (Retail & Treasures), Consumer Banking Group

Business FunctionAs the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business - they were made just right for you.Job PurposeThis role plans, creates, and delivers regional marketing materials—including frameworks, playbooks, masterclasses, and best practices—to engage customers in the retail and Treasures segments. Responsibilities require understanding current content marketing trends, business drivers, market research, and consumer insights. Success depends on influencing and guiding regional and local teams, requiring strong collaboration, organizational skills, and stakeholder management.ResponsibilitiesDevelop and implement marketing governance frameworks, policies, and proceduresCreate standardized content marketing materials to boost customer engagementShare thought leadership and regional best practices for campaigns, social media, and content marketingReview and guide in-market campaignsMonitor marketing effectiveness and recommend improvementsCollaborate with regional and local teams for smooth implementationSupport marketing campaign development and executionOriginate, adapt, and distribute content across paid, owned, and earned channels in partnership with cross-functional teamsManage initiatives across multiple products, segments, and countriesThis position works mainly with stakeholders in Products, Segments, BA, Data, Digital, and Marketing within Consumer Banking to deliver marketing materials that drive acquisitions, transactions, and engagement for Retail and Treasures banking.RequirementsA minimum of 6 years' experience in a marketing or communications role; preference will be given to candidates with a background in the financial industryRequires understanding of the evolving content marketing landscape, retail products /wealth banking, primary business drivers, and consumer insights, along with strong written and marketing communication capabilitiesDemonstrated experience in developing and executing marketing governance frameworksProven project management and analytical abilities, with capacity to independently lead and oversee initiatives involving multiple work streams and cross-functional stakeholdersTrack record of effective collaboration across various teams to achieve desired outcomes and business objectivesSkilled in stakeholder management and influence, with the capability to foster productive relationships with both internal and external stakeholders, and to guide regional and local teamsAbility to generate creative solutions and think innovativelySuperior writing and communication skills, supporting the ability to drive results and influence decisionsEffective self-starter and team collaborator who thrives in dynamic, fast paced, and diverse environmentsDemonstrates resourcefulness, assertiveness, a dynamic approach, and attention to detailMaintains a positive and professional attitudeCapable of working autonomously within a lean team structureApply NowWe offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.Primary LocationSingapore-DBS Asia CentralJobMarketing and CommunicationsScheduleRegularJob TypeFull-timeJob PostingNov 20, 2025, 8:00:00 AM