Brand Director

Role PurposeThe Brand Director is responsible for developing and executing a comprehensive brand strategy that strengthens the organization’s image, positioning, and equity across all touchpoints. The role will oversee brand identity, campaigns, partnerships, and creative direction to ensure a consistent and impactful representation of the organization locally, regionally, and internationally.Key ResponsibilitiesStrategic LeadershipDefine, refine, and execute the overall brand strategy to align with the organization’s mission, vision, and strategic objectives.Lead brand positioning initiatives to enhance reputation, awareness, and stakeholder engagement.Partner with leadership teams to ensure brand integration across all communications and marketing efforts.Develop annual brand plans, KPIs, and budgets, ensuring effective resource allocation and measurable outcomes.Brand ManagementOversee the development and implementation of the organization’s brand identity, ensuring visual and verbal consistency.Manage brand guidelines and ensure internal and external compliance.Conduct brand audits and perception studies to evaluate brand performance and identify opportunities for improvement.Drive storytelling initiatives that reinforce the brand narrative across campaigns, media, and digital channels.Campaigns & Creative DirectionLead ideation and execution of integrated brand campaigns across traditional and digital media.Manage relationships with creative, media, and research agencies to deliver high-quality outputs.Oversee the production of brand content, ensuring alignment with strategy and tone of voice.Partnerships & Stakeholder EngagementBuild and manage strategic partnerships and collaborations that enhance brand reach and reputation.Work closely with internal stakeholders, government partners, and media entities to ensure cohesive brand representation.Team LeadershipLead and mentor a multidisciplinary team (brand managers, designers, copywriters, etc.) to foster creativity and performance.Promote a culture of innovation, accountability, and collaboration.Qualifications & ExperienceBachelor’s degree in Marketing, Communications, Business Administration, or related field (Master’s preferred).Minimum of 15 years of experience in brand management or marketing communications, with at least 5 years in a leadership role.Proven track record in building and managing high-impact brands within media, entertainment, or government sectors.Strong understanding of digital branding, consumer insights, and integrated marketing.Experience managing creative and media agencies.Exceptional communication, presentation, and leadership skills.