Brand Growth Manager

Role overview:We’re looking for a hands-on Brand Growth Manager who's able to join immediately (without notice) to partner with client brands and own their performance growth using Upscale’s services. You will design and execute full-funnel strategies across TikTok and Shopee — with emphasis on live shopping, content funnels, KOL & affiliate activation, and paid campaigns. You will coordinate internal teams (livestream producers, content creators, performance ads, analytics) and external partners (KOLs, affiliates) to deliver predictable and scalable results.Key responsibilities:•Develop and lead full-funnel growth strategies for clients on TikTok and Shopee (awareness → consideration → conversion → retention).•Design and scale live shopping strategies: format, timing, promo mechanics, script & flow, host coaching, and post-live follow-up.•Own content strategy and calendar: short-form TikTok content, product teasers, UGC direction, and creative testing.•Build and manage KOL & affiliate strategies: recruitment, briefing, commission structures, performance tracking, and optimization.•Plan and optimize paid media across TikTok Ads and Shopee Ads: targeting, creative tests, bidding, budget allocation, and ROAS optimization.•Monitor, analyze, and report performance; translate data into actionable growth plans.•Coordinate cross-functional teams to execute campaigns (livestream ops, content production, creative, performance, analytics, client servicing).•Act as the primary strategic contact for assigned clients — run performance reviews, present growth roadmaps, and manage expectations.•Run A/B tests, conversion rate optimizations on product detail pages (PDP), and recommend merchandising/UX changes in partnership with clients.•Build playbooks and scale repeatable tactics across similar categories.Required qualifications:•3+ years of experience in growth/brand/campaign roles for e-commerce or agency environments (mid-to-senior level).•Deep operational knowledge of TikTok ecosystem (organic + TikTok Shop + TikTok Ads) and Shopee (Shopee Live, Seller Center, Shopee Ads).•Proven track record running successful live commerce campaigns and measurable GMV growth.•Strong understanding of content funnels, KOL & affiliate activation, and paid media optimization.•Data-driven: able to analyze performance (ROAS, GMV, conversion rate, AOV, CAC) and make strategic decisions. •Proficient with Excel; experience with BI tools, Google Analytics, and platform analytics is preferred.•Excellent stakeholder communication and project management skills.•Comfortable managing multiple clients concurrently and working in a fast-paced agency setting.•Fluent in Indonesian; English proficiency for platform documentation and reporting is a plus.Preferred:•Experience leading teams or mentoring juniors.•Existing network of KOLs/influencers and affiliate partners in Indonesia.•Certifications in TikTok For Business or Shopee training programs.What we offer:•Competitive salary + performance bonus.•Health benefits and paid time off.•Growth opportunities in a scaling agency environment.•Collaborative, creative team based in Bandung.•Opportunity to work with diverse brands and shape Indonesia’s live commerce ecosystem.