Brand Identity & Icon Designer

Freelance Brand Identity + Icon DesignerWe're looking for a freelance Brand Identity Designer with strong illustration and iconography experience to help bring a well-known consumer brand to life through a fresh visual direction.This role is ideal for someone who excels at taking an established brand and expanding it into new creative expressions.The ProjectThe brand would like to explore ways to transform existing design elements and logos into a custom icon system. The final icons will be used across social media, digital campaigns, packaging, in-store print materials, and other brand design elements.This is not a basic icon pack — we’re seeking someone who can interpret a brand, push creativity, and develop a cohesive, ownable icon language that reflects the brand’s personality.🧩 What You’ll DoExplore and interpret the brand’s current identity and visual assetsConcept and design a branded icon system that feels modern, cohesive, and expressiveCollaborate with the creative and brand team for feedback and refinement🎯 Ideal Experience5+ years in brand identity design or visual identity systemsStrong portfolio showcasing illustration and custom iconographyExperience with consumer brands, CPG, food/beverage, or retail (bonus)Ability to translate brand strategy into visual storytelling and style systems⏱ Project DetailsFreelance / ContractStart date: ASAPRemote OK (U.S.)