Brand Manager (Digital Commerce)

Key ResponsibilitiesBrand Strategy & GrowthDevelop and execute brand strategies that align with the company vision and consumer trends.Conduct market research to identify customer insights, competitive landscapes, and new opportunities.Build and maintain strong brand identity, including messaging, positioning, and visual direction.Translate global and principal brand directions into effective, localized strategies.Product & Category ManagementManage product lifecycle, from assortment planning to launch and post-performance review.Collaborate with merchandising teams to create assortments that resonate with target consumers.Drive pricing, promotions, and product mix strategies to optimize sales and profitability.Keep abreast of industry and lifestyle trends, especially in timepieces and related categories.Marketing & Consumer EngagementLead integrated campaigns across digital, social media, PR, and in-store channels.Oversee the brands digital presence, ensuring engaging storytelling and community engagement.Monitor and analyze campaign performance, making data-driven improvements.Strengthen customer experience and loyalty through consistent brand touchpoints.Retail & Channel ExecutionPartner with retail and sales teams to ensure brand consistency across all customer-facing platforms.Develop and implement visual merchandising standards.Provide training and guidance to retail teams for strong brand representation.Partnerships & Influencer MarketingExplore and manage partnerships that enhance brand visibility.Cultivate collaborations with influencers, retailers, and strategic stakeholders.Leadership & Financial ManagementLead, train, and mentor team members to achieve brand goals.Manage brand and marketing budgets effectively to ensure resource efficiency.QualificationsBachelors degree in Marketing, Business, or related field.Minimum 3 years experience in brand management, preferably in lifestyle, retail, or consumer goods.Strong understanding of brand building, digital marketing, and retail operations.Excellent communication and presentation skills.Highly organized, detail-oriented, and commercially driven.