Brand Manager

LUXASIA is the leading and largest beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, the likes of Albion, Aveda, Bvlgari, Calvin Klein, Creed, Diptyque, Hermes, La Prairie, Maison Francis Kurkdjian, Montblanc, Rabanne, Ferragamo, and SK-II. LUXASIA has established Joint Ventures with the likes of LVMH Group, Revlon (for Elizabeth Arden), Puig, Shiseido, and Orveon (for Laura Mercier). The Group's integrated brand-building capabilities include luxury retail, online commerce, consumer marketing & analytics, and supply chain management. LUXASIA is powered by a diverse and dynamic #OneTeam of 2700 talents across a growing footprint of 15 markets.Why Join Us At LUXASIA, we believe there is beauty within every talent - that is you.We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific, and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you the autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn't that beautiful?Position purpose The Brand Manager is responsible for driving brand growth, visibility and performance across all channels. You will localize strategies, lead 360° marketing plans and collaborate with internal and external partners to strengthen brand equity and deliver commercial results within LUXASIA's portfolio.Main Roles And ResponsibilitiesChannel & Retail MarketingBe the key marketing liaison - Develop and implement a go-to-market channel marketing plan including promotion, animation partnerships and consumer activations. Ensures timely and perfect execution of all marketing activations offline and online at all times. Analyse potential partner relationships for product range, positioning strategy, pricing and promotions. Communicate effectively with all channel partners to align, plan and execute all product and trade marketing objectives, plans and activations before, during and post animation. Deepen channel customer development through CRM program activationsProduct ManagementConsolidate and update marketing team of post campaign reports and provide sales results and analysis. Report all ROI of all campaigns for management reporting and feedback. Responsible for all forecasting and sampling management for product launches and trade and retailer activities. Management and tracking flow of product registration in Thailand Conduct market trend analysis, monitor competitors' moves and plan proactive actions. Responsible for the seamless execution of all product launches and trade marketing activities following the Marketing Calendar in collaboration with the marketing, sales and training team, with the aim to build brand awareness, recruit new customers, retain existing customers and increase purchase consumption. Business and channel sales performance tracking and analysis, launch follow-up and action plan development. Implement Door-by-Door Marketing plan (CRM, events and promotions) Budget Management: Responsible for full P&L Customer Relationship Marketing (CRM)Defines the Brand's local CRM campaign prioritiesBuilds CRM campaign calendar Ensures that customer segmentation remain up to date and relevant for each campaign Develops relevant and engaging brand communications behind the right product mix Master, improve and maximize the usage of customers information (purchase history) in developing relevant marketing programs. Defines & executes CRM analytics. Strategize, develop and execute CRM programs for the brand. Evaluates CRM campaigns against target KPIs and shares learnings. Work with the right partners to recruit new clients or prospective clients. Develop a yearlong strategy and calendar for recruitment. RequirementsMinimum 6 years of experience in brand management and/or marketing within the consumer goods, premium appliances or lifestyle sectors. Experience in premium or high-involvement product categories (e.g., kitchen appliances, electronics, or coffee-related industries) will be an advantage. Bachelor's degree in Marketing, Business Administration or a related discipline. Genuine passion for third wave coffee and its culture, with a willingness to work in the electronics category. Strong business acumen with solid industry insights and a clear understanding of P&L management. Proven track record of driving sales and achieving targets in a competitive environment. Strong analytical, problem-solving and decision-making skills; a self-starter with an entrepreneurial mindset. Excellent communication, interpersonal and presentation skills Ideally experienced in people management, with the ability to motivate, inspire and coach Creative and innovative, able to think outside the box while maintaining a meticulous and detail-oriented approachDo you have what it takes to succeed in a fast-paced and intense environment? Do you thrive on challenges? Do you want to bring innovative ideas to life? Are you keen to abandon the status quo, try new things, embrace failures as lessons, recover fast, yet always pursue excellence?If so, you are the one we are looking for. JOIN US and let's grow together.Championing Diversity, Equity and InclusionLUXASIA aspires to build a One Team of talents that reflects the diversity of the communities in our operating markets. LUXASIA is committed to providing equal employment opportunities to all individuals, regardless of their race, colour, religion, gender, sexual orientation, age, disability, nationality or ethnic origin, cultural background, social group, marital status, or any other characteristics as provided by law.To explore other careers opportunities, visit our careers page @ https://www.luxasia.com/careers/If you have a question for us, please drop us an email here.We regret to inform you that only shortlisted candidates will be contacted. Thank you.Recruitment Privacy NoticeBy proceeding with your application, you confirm that you have read LUXASIA's recruitment privacy notice [https://www.luxasia.com/recruitment-privacy-notice/] and consent to the LUXASIA group collecting, processing and disclosing your personal data for purposes specified in the notice.Note to Staffing AgenciesPlease DO NOT contact LUXASIA's employees or Talent & Excitement (T&E) team in an attempt to present candidates for our roles. LUXASIA has our own panel of appointed agencies that we work with. Any agency who is interested to work with us must obtain prior written approval from LUXASIA's T&E team before you submit candidates' resumes, and then only in conjunction with a valid fully executed contract for service and in response to a specific job opening. LUXASIA will not pay a fee to any Agency that does not have such agreement in place. Thank you for your understanding.