Brand Manager

SummaryDevelopment, implementation and accountability for operational plans which optimise profitability, market share and revenue growth for a Kesimpta® in the short and long term.About The RoleMajor Accountabilities: Proactive development of marketing and promotional mix to meet brand objectives and customer needs. Monitor business performance and external environment via appropriate tools to deliver corrective action as required to meet business objectives. Liaison with external agencies to deliver initiatives for Kesimpta® Accurate management of budgets for Kesimpta®. Creates and delivers operational plans appropriate to life cycle of brand to optimise return for Novartis. Delivery of sales targets Full accountability for brand and delivery of all programmers related to it. Understanding and use of marketing principles and C4 process to deliver to customer needs Multiple Sclerosis disease and market understanding to develop customer insights through appropriate techniques/tools Support and Build team to achieve team goals Management of external agencies to meet team goals Acts as Kesimpta® brand champion to create enthusiasm and focus internally and with external customers and agencies.Key performance indicators/ Measures of success Manage and optimize relationships with all relevant external agencies and patient (and other) groups through development of effective relationships. Full financial accountability of advertising and promotion budgets Full understanding and use of key market research approaches and giving recommendations and acting on results that create positive business outcome. Deliver 90% of operational plan, on time and to a high standard. Manage all components of a Kesimpta® components as priority brand. Build and develop strategic forecasting from a robust patient model. Launch a line extension, new campaign, commercial program, and/or generic defense.Job Dimensions Number of Employees: 0 Financial responsibility: Contributes to overall sales target Impact on the organization: Medium - HighIdeal Background Education: University degree or equivalent in Science, Marketing or Business qualification. Experience: At least 3-5 years field sales experience or related marketing services experience and brand management experience. Languages: Fluent in English and Arabic. Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-cultureJoin our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: https://talentnetwork.novartis.com/networkBenefits and Rewards: Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards