Perfetti Van Melle

Brand Manager

Posted: 4 hours ago

Job Description

The incumbent will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.Key ResponsibilitiesBrand Strategy Execution: Implement brand strategies to drive growth and market share.Campaign Management: Execute integrated marketing campaigns to boost brand awareness and sales.Market Research & Insights: Gather consumer insights and market data to influence brand decisions.Product Launches: Manage product launches and ensure alignment with brand goals.Brand Health Monitoring: Track and analyze brand performance to optimize marketing efforts.Cross-functional Collaboration: Work with internal teams to ensure smooth brand execution and achieve targets.EducationPost-graduate from Tier-1 B School with specialization in MarketingExperience 4-6 years in FMCG sales & marketingLocationGurgaon

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